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How to Make Proper Use of Social Media in Business

Interacting online is no different from relating face to face except that customer service may or may not respond. Considering that more than seventy percent of customers who complain expect an immediate reply, not responding would be like putting a caller on hold. If they truly value the customer’s business, then marketers should treat social media customers like they were speaking to them personally.

Seeing is engaging

Research has shown that tweets with images get 200% more engagement than those with just text. The attention span of most internet visitors has been likened to that of five-year-olds who are easily distracted. That could explain why everyone likes to look at pictures.

A Guide to SEO Implementation for Newbies

If you’ve recently started a business, be aware that you’ll need to employ online marketing strategies like search engine optimization to spread the word about your products or services. However, don’t worry too much if you don’t know how to go about this. Here’s a guide to help you out:

Plan your keywords well

You probably read up on SEO techniques and found out that the keywords are where it all starts. It is easy to know what are the most searched for keywords pertaining to your products or services; all you have to do is think like a customer, and ask yourself, “What will I look for?”

Mining for Keywords, Climbing for Rankings

Keywords are among the prime elements in any Atlanta search engine optimization (SEO) campaign. Some experts contend that typing them will help filter out the search results you need. What if some keywords you are aiming for are so common that millions of results pop up in the space of time it took you to read this sentence? You will need to steel yourself for some keyword research work.

Keeping it Real in the Community

There are businesses which are more satisfied with growth around their community. You may have known some entrepreneurs who think this way and have been adamant against expansion efforts like franchising. If you’re one of those business owners, though, this doesn’t mean that you have to remain obscure as long as the business is still up and running. In the age of online commerce, you can still use the locality to your advantage through internet marking services like local search engine optimization (SEO).