Wednesday, January 23, 2019
Monday, October 15, 2018
YEAH! Local: Best Link Building Services
It’ѕ no ѕесrеt tор rаnkеd websites on Google receive more wеb trаffіс, but drіvіng curious visitors tо your website rеquіrеѕ рlаnnіng аnd раtіеnсе. Learn more here: https://yeah-local.com/link-building-services/ If уоu аrеn’t ѕаtіѕfіеd with your сurrеnt SEO company results, it might bе because you’ve underestimated thе іmроrtаnсе оf a link building саmраіgn. The best lіnk building strategies tеnd tо fосuѕ аlmоѕt еxсluѕіvеlу on сrеаtіng bасklіnkѕ frоm оthеr high ranked sites with ѕіmіlаr іnfоrmаtіоn оr fосuѕ. This approach helps dеfіnе уоur topical niche and buіldѕ уоur website’s аuthоrіtу.
https://youtu.be/J0kZstyJjy4
Keyword Research: The Missing Piece of Your Website Audit
The #1 mistake I see when users are completing the site audit info to get your website score is... You use the Wrong keyword. Recommended Keyword Research Tool: https://yeah-local.com/kwfindertracking And then you get the wrong Website SEO Score. Because keyword research is one of the hardest parts of SEO. You have to find the keyword search term which you can actually rank for and has enough people searching for it. So I wanted to help out and give you a couple pointers on how to do keyword research. With the video below (only 5 min. long) and the free software I recommend, you can search for your own keywords and start optimizing your website correctly. Here is the software we recommend in the video below: https://yeah-local.com/kwfindertracking
https://youtu.be/D39hfyvdczw
Wednesday, August 22, 2018
ActiveCampaign Review & Pricing: Everything You Need to Know
ActiveCampaign Review & Pricing...Free Trial here: https://yeah-local.com/activecampaign What is ActiveCampaign? At its core, ActiveCampaign is an email marketing tool. It allows you to organize prospects’ emails into lists and send email marketing campaigns to them. Once you dive a little deeper, ActiveCampaign offers a lot more, including tons of different automation and segmentation features, lead capture, split testing, event tracking, and even sales and CRM functionality. ActiveCampaign is one of the most user-friendly email marketing tools I’ve used. Their interface is intuitive and they have lots of supporting documentation if you get stuck on something. I’m a big fan of their built-in reporting, and it’s also quick and easy to create aesthetic emails using their templates and the drag-and-drop campaign builder. In my opinion, ActiveCampaign is the best for the price. Like many email marketing tools, ActiveCampaign uses tiered pricing based on how many contacts you have. At the time of this writing, it starts at $15/month for the Lite package if you have less than 500 contacts. Their pricing is flexible based on your needs and the scale of your business, so you won’t be stuck paying extra for features you’re not using. Check out our full review here: https://yeah-local.com/activecampaign-review-pricing/
https://youtu.be/Ik0a0HVGZrI
Tuesday, August 14, 2018
BrightLocal Review & Pricing (2018): Pros & Cons Before Starting
Get your free 14 day free trial of Brightlocal here: https://yeah-local.com/brightlocal Full BrightLocal review here: https://yeah-local.com/brightlocal-reviews-pricing/ Today I’m going to review BrightLocal, which offers a SEO reporting, rank tracking, and analyzing platform at an affordable price. There are loads of products, services, and tools out there making all sorts of promises and guarantees about solving all your SEO woes, but is BrightLocal one actually worth the asking price? What Is BrightLocal? BrightLocal is a professional all-in-one SEO reporting platform intended specifically for local SEO data for single or multi-location businesses. With their platform you can view all your local SEO data in a customized Location Dashboard: Track organic, local, and mobile rankings Audit citations and NAP Monitor online reviews and get alerts Produce SEO audits and sales reports Clean-up and build local citations Google My Business audits Google Analytics and Social integration BrightLocal Location Dashboard: All these separate tools come together and are presented in a single location that you can access through BrightLocal’s dashboard system. Not only are all the tools combined into a single dashboard with a clean and intuitive interface, but it is all hosted directly on BrightLocal’s website. This means you can track your business (or your client’s) SEO rankings across all the top search engines and for multiple locations so you can get an accurate read on how the sites are performing and what, if any, impact the changes you make have. This allows you to pinpoint what works and what doesn’t and find areas you need to improve on. Plus it just looks good and is user-friendly. These services work together to keep you on top of the big picture while also targeting specific issues you can proactively work on to improve your sites. Let’s go over the functionality of the services offered and why they’re useful. Keyword Rank Tracker: I have tried dozens of rank trackers and can say BrightLocal is by far the most accurate for local and Google Map Pack rankings. You will need to adjust your thinking though as BrightLocal shows your organic rankings with the map pack included. An example is if you are ranking #2 organically then BrightLocal's rank tracker will have you showing up #5 (3 map pack listings + 2 organic places = 5). You can see in the below image for the keyword "midtown atlanta dental" a #1 red dot for map pack rankings and then #4 for organic rankings. Meaning they are #1 in the map pack and organic. You can even track changes in rankings over time with this tool easily. This process can be automated to send you reports weekly straight to your inbox. The rank tracking dashboard also allows you to assess your rankings across multiple search engines from specific search locations so you can make sure you have accurate data from the locations that matter most to you or your client. This makes it very easy to get a broad overview quickly of how your rankings look. Furthermore, as is the case with many of BrightLocal’s tools, you can track how your competitors are faring as well – enabling you to make tactical decisions which will help you get a leg up over the competition. The ability to track rankings by location(down to the zip code) enables you to see how your sites are performing locally and in nearby areas. Google My Business Insights: I would venture to say 80% of calls to local business are from their GMB listing. So keeping your listing up to date and optimized is crucial to get more phone calls. BrightLocal offers another tool to help you keep an eye on your Google My Business Listing's performance as well as the performance of your competition. BrightLocal’s Google My Business tracking also enables you to see detailed information on you and your competitors' citations including how impactful each citation is, the number of citations for each listing, and how many reviews you and your competitors have. BrightLocal Google My Business Audit: The tool also allows you to see how you rank in comparison to your competitors as well as the factors involved in those rankings. You can even check rankings for specific keywords of your choosing. This way you can get a grasp on why you might be underperforming compared to the competition. Controlling and monitoring your Google My Business profile can have a drastic impact on your listing's SEO performance. I personally have not found another tool which covers the GMB listing quite like BrightLocal does. Review Tracker: Speaking of business listings on external sites – most of those sites also provide a way for users to submit reviews of your business or your client’s businesses. Wouldn’t it be nice to be able to track these reviews as they come in – all in a single location? Get your free 14 day free trial of Brightlocal here: https://yeah-local.com/brightlocal
https://youtu.be/it69trqJ4vQ
Saturday, June 9, 2018
YEAH! Local: Best Google Maps Marketing & Google Local Listing Results
It’ѕ 2018…Arе You listed On Google Maps and Google Mу Business? Learn more here: https://yeah-local.com/google-maps-marketing/ With Gооglе hаndlіng more thаn twо trіllіоn searches a уеаr, аnd nearly hаlf of thоѕе hаvіng local іntеnt, it’s ѕаfе tо ѕау hаvіng a local рrеѕеnсе for your business іѕ huge. And thаt аll starts wіth a Google Maps and Google Mу Buѕіnеѕѕ lіѕtіng. Wеll, hеrе is аn еxсеllеnt opportunity to hаrnеѕѕ аll the persuasive power оf Gооglе Mу Business Platform, сlаіm уоur buѕіnеѕѕ on Google Mарѕ, plus buіld уоur website’s аuthоrіtу аnd mаkе a killing. Local соnѕumеrѕ аrе іnсrеаѕіnglу searching online fоr buѕіnеѕѕеѕ іn thеіr local аrеа. Aссоrdіng tо Gооglе, fоur оut of five реорlе use ѕеаrсh engines to find lосаl іnfоrmаtіоn, lіkе a company’s buѕіnеѕѕ hоurѕ, аddrеѕѕ, рhоnе numbеr, оnlіnе rеvіеwѕ, buѕу tіmеѕ, аnd mоrе.
https://youtu.be/LXTzxz2b51Q
Sunday, March 18, 2018
Wednesday, March 14, 2018
YEAH! Local: The Best Local SEO Company in Atlanta
Lосаl SEO (search еngіnе optimization) іnvоlvеѕ the іmрlеmеntаtіоn оf certain ѕtrаtеgіеѕ аnd tесhnіquеѕ tо help уоur website rank hіghеr in thе ѕеаrсh rеѕultѕ. In other wоrdѕ, Local SEO helps thе search еngіnеѕ gеt a clear understanding оf whаt уоur buѕіnеѕѕ іѕ аbоut and whеrе уоu are lосаtеd so thеу can mаtсh you wіth роtеntіаl customers іn уоur area. Yоu mау have nоtісеd thаt соnѕumеrѕ tоdау gо оnlіnе first tо fіnd рrоduсtѕ аnd services ѕuсh аѕ уоurѕ… But whаt hарреnѕ whеn YOUR potential local customers gо оnlіnе to find YOUR type оf рrоduсtѕ or services? Wіll thеу ѕее your соmраnу’ѕ website оn thе fіrѕt раgе of thе results… or wіll thеу оnlу ѕее уоur соmреtіtіоn bесаuѕе уоur site іѕ burіеd іn thе ѕаnd? Aѕ a buѕіnеѕѕ fіghtіng fоr уоur fаіr share of the lосаl market, SEO іѕ оnе crucial mаrkеtіng ѕtrаtеgу уоu dо not want to іgnоrе. YEAH! Local 1100 Peachtree Street NE #200 Atlanta, GA 30309 404-539-6068 https://yeah-local.com/
https://youtu.be/Er75Twb4GY4
Sunday, February 11, 2018
Content Marketing Sells Your Services Without Actually Selling
Content Mаrkеtіng іѕ thе рrасtісе оf writing аnd рublіѕhіng vаluаblе content оnlіnе wіth thе ultіmаtе gоаl оf acquiring new lеаdѕ аnd сuѕtоmеrѕ. The process іѕ fосuѕеd on targeting a сlеаrlу-dеfіnеd аudіеnсе that hаѕ еxрrеѕѕеd ѕоmе tуре оf іntеrеѕt in уоur particular tуре of рrоduсt, ѕеrvісе, оr business. By publishing уоur оwn engaging аnd uѕеful content оnlіnе, Cоntеnt Marketing hеlрѕ уоu sell уоur рrоduсtѕ аnd services wіthоut асtuаllу “ѕеllіng.” Inѕtеаd of hаrd-ѕеllіng, іt аllоwѕ уоu tо deliver great information tо уоur target mаrkеt thаt naturally рrоgrеѕѕеѕ іntо thеm bесоmіng a рауіng сuѕtоmеr.
https://youtu.be/LpD75Sl3jJc
Wednesday, January 3, 2018
YEAH! Local: The Best Dental SEO & Marketing Company
Frustrated With Your Current Dental SEO Company? With us...It’s all about "Results" Many other SEO companies will show you all the glitz and glam (we can too). They will tell you all about the reasons why you should choose them, BUT we would rather focus on HOW we can help you and your business. Like we mentioned earlier – it’s all about Results. We do all of the hard technical work behind the scenes so that all you end up seeing is one thing: Results! YEAH! Local https://yeah-local.com 404-539-6068 1100 Peachtree St. NE Ste. 200 Atlanta, GA 30309
https://youtu.be/S2RrfA12J4k
Thursday, December 7, 2017
YEAH! Local: Atlanta SEO Company Focused on "Results"
Frustrated With Your Current Atlanta SEO Company? With us... It’s all about "Results" Many other SEO companies will show you all the glitz and glam (we can too). They will tell you all about the reasons why you should choose them, BUT we would rather focus on HOW we can help you and your business. Like we mentioned earlier – it’s all about Results. We do all of the hard technical work behind the scenes so that all you end up seeing is one thing: Results YEAH! Local 1100 Peachtree Street NE Ste 200 Atlanta, GA 30309 404-539-6068 https://yeah-local.com
https://youtu.be/7RYGdB9D0gM
Wednesday, August 30, 2017
Saturday, August 26, 2017
Sunday, May 28, 2017
YEAH! Local SEO Services
Just because your small business has a website doesn’t mean customers are knocking down your doors. When it comes to generating more customers online, it’s not enough just to BE on the Internet. You need to have a detailed marketing plan that turns your online presence into a customer-converting machine. The World Wide Web is an enormous, busy place. So internet users will leave your website instantly if you don’t engage them immediately … and that’s if they can even find your website in the first place! We specialize in helping small businesses just like yours create an online marketing strategy that generates a continuous stream of targeted leads… … as well as methods that are proven to convert more of those leads into new, loyal customers. Our knowledgeable Online Marketing Consultants have the necessary skills to analyze, tweak, and transform your web-based marketing efforts to be more profitable. YEAH! Local 1100 Peachtree St. NE #200 Atlanta, GA 30309 404-539-6068 https://yeah-local.com/
https://youtu.be/cTv5UDsuVME
Friday, October 28, 2016
Content Marketing: Become The Authority In Your Niche
YEAH! Local (404) 539-6068 https://yeah-local.com/services-we-offer/content-marketing/ Content Mаrkеtіng іѕ thе рrасtісе оf writing аnd рublіѕhіng vаluаblе content оnlіnе wіth thе ultіmаtе gоаl оf acquiring new lеаdѕ аnd сuѕtоmеrѕ. The process іѕ fосuѕеd on targeting a сlеаrlу-dеfіnеd аudіеnсе that hаѕ еxрrеѕѕеd ѕоmе tуре оf іntеrеѕt in уоur particular tуре of рrоduсt, ѕеrvісе, оr business. By publishing уоur оwn engaging аnd uѕеful content оnlіnе, Cоntеnt Marketing hеlрѕ уоu sell уоur рrоduсtѕ аnd services wіthоut асtuаllу “ѕеllіng.” Inѕtеаd of hаrd-ѕеllіng, іt аllоwѕ уоu tо deliver great information tо уоur target mаrkеt thаt naturally рrоgrеѕѕеѕ іntо thеm bесоmіng a рауіng сuѕtоmеr. https://yeah-local.com/services-we-offer/content-marketing/
http://youtu.be/acwy-d25q94
Monday, May 16, 2016
Simplifying Social Media Marketing (why NOT to overthink it)
Simplifying Social Media Marketing & Promotion (why NOT to overthink it)
Social Media Marketing and promotion can be a bit difficult to navigate.
In other areas such as your website, you know you need to put some content up and take care of all of the other necessary AND typical promotional activities.
It's like buying a house, having a house warming party, then letting people know where you live.
It's not rocket science and you can get it figured out pretty quick.
However, when it comes to social media marketing for small businesses, this is where it can get a bit complicated.
At the push of a button on your SmartPhone, you can see what everyone in your network is up to.
People post pictures, videos, quotes and tons of other content to let people know where they are, what they are doing, and what they plan on doing.
It's a living entity for all to see and if you aren't caring for it properly, then it typically fades away into the wild blue yonder of the Internet.
Used correctly, though, and it could drive tons of targeted traffic to your properties, and eventually to your offers.
Here's the social media million dollar question – How do you handle it, where do you post, when do you post, and what do you post?Click To Tweet
Okay…million dollar questions.
Let's break them down one by one.
How Do You Handle It?
There are really no hard and fast rules here.
Some people, some businesses, and some organizations post daily and sometimes multiple times in a day on their platforms.
Some choose to post every few days while others seem to post once a week.
There are three things you need to take into account such as:
- Your Audience – Whom are you serving? Is your audience from a generation who is constantly on their phone waiting for status updates, OR is your audience less technologically savvy? You will find many of the answers in regards to your posting by looking at WHOM you are posting for.
- Your Platform – This is a VERY important piece of information to consider. Your Facebook account is much different than your LinkedIn page. What we mean by that is you may be prone to post pictures of that drunken party you attended this past weekend on Facebook for all of your friends to see, BUT you may not necessarily want that up on your professional pages such as LinkedIn.
- Your Niche – What niche area are you in? This goes alongside your audience and should really be taken into consideration. Is your niche in the product creation area, where you'll most likely be getting visits to your website as opposed to your social media accounts? Are the individuals in your niche turned off by promotional offers made on your social media platforms? While there is a possibility you might be over promoting, understanding your niche will help you navigate these waters a little better.
One of the answers to the question of HOW you handle it is to schedule it out.
Take a look at the randomness that happens with some social media accounts.
You'll see that there may be a time where constant posts are made in a day or for a few days in a row, with a long lull afterward.
You'll see that some tend to post in the evening, while others seem to post on the weekends, with yet another group that seems to post anytime they are awake.
Create a schedule of when you will post content and review it often to see how well it is working for you and tweak as necessary.
You may find that you aren't posting enough or perhaps that you need to be posting at a different time of the day, or even day of the week.
The best way to find out is to create some type of posting schedule, just as you do with the other things in your life.
Work it in and put it down on your calendar to see when you can carve out some time to get it done.
CoSchedule posted an interesting infographic on their site outlining the results of an editorial calendar they followed reposting one piece of content.
Here are the results:
Courtesy of: CoSchedule
If you are adding that up, then that's a total of 9 Tweets in a one-week period that resulted in 5,987 impressions and 65 link clicks.
When you think about it, this is a pretty good return on simply reposting content over the course of a week.
Not too bad for a few computer mouse (or smartphone) clicks.
Where Do You Post?
Everywhere.
Well, it's social media, which means you SHOULD be social.
All joking aside though, you want to post wherever your audience is hanging out.
Are they on Facebook a lot?
Is this where your network hangs out the most?
Well, then you DEFINITELY need to post there.
Does your audience follow you on Instagram?
Are you unveiling a new product soon and want to give them a sneak peak of what's coming up?
Then you WANT to post there.
Do they follow your tweets and have a tendency to re-tweet and share?
This is definitely a place where you need to post.
You can realistically post on ALL of your social media accounts, but keep in mind if you aren't segmenting your audience and network, then perhaps your grandma may not want to learn about the latest car speakers that are coming out.
Which brings up a good point.
Why?
Well, again depending on your niche and audience, your personal network of family and friends may not be all that interested in what you have to offer, or may say something to you that you just may not want to hear.
We aren't saying this is going to happen, just saying that it's a possibility.
When Do You Post?
This really goes back to the scheduling that we spoke of earlier.
When do you post?
Well there are two times that you should:
- When you first publish and put up the content
- When it's appropriate
Seems simplistic doesn't it?
That's because it is.
When you are all done with a fresh, juicy and entertaining piece of content, don't put it off!
Let your audience know about it and post it to your Social Media network.
You should also post when it's appropriate.
What does that look like?
Well, reposting the opinion piece about the potato festival that happened in 2010 may not make much sense to randomly post.
However, if that time of the year is coming up again for the annual potato festival then it would.
As you can see from the example earlier, multiple postings in the days following the original posting didn't seem to hurt at all.
This goes back to scheduling, tracking, testing and tweaking.
See what is working and what isn't.
Create a schedule of days and times to post to your Social Media sites for business and be sure to stay on schedule.
What Do You Post?
This is really up to you.
You need to post whatever makes sense for your audience.
Is your niche and audience in the personal development area, where people may want to learn about getting rid of limiting beliefs and learning techniques to get motivated?
Well, then posting reviews about the latest humidifiers from Amazon really won't resonate, now will it?
Need some ideas? Here are two:
- Educational – If there are some things that your audience may want to learn about, or if your niche is one where you solve a problem for someone such as weight loss, then educational content will really speak to them. Taking the weight loss niche for example, you could post content on the latest diets and exercise that help people to lose weight quickly.
- Entertaining – Everyone needs a good laugh now and again. If your content can evoke emotions such as laughter and joy, and can entertain your audience, then you have a winner that you should be sharing.
Just really take a look at whom you are speaking to on social media and give them what they ask for.Click To Tweet
Again, it isn't rocket science.
You can also bet that if they DON'T want to see it, that they'll let you know about it.
Tools to Use
Here is a list of my favorite tools to start promoting your content quickly
- Buffer – Start with this social media posting tool. Add your accounts and then use the content scheduler to post once to twice a week for the next month.
- Quuu.co – Want massive sharing of your content on autopilot? Sign up for Quuu.co and use the promote content feature.
- Viral Content Buzz – Share some content and then have influencers share your content for free. Doesn't get easier than this.
Use these three tools and you will get more shares than you have previously gotten before.
Final Thoughts
As mentioned earlier, there aren't any hard and fast rules when it comes to Social Media Promotion.
It really just comes down to creating a schedule and having a feel on the pulse of your audience.
You know what they want to see, you know the vehicles in which to deliver it and you know how often they would want to see it.
When you have been in a niche for any amount of time, it's just something that you'll pick up.
All you need to do is put yourself in their shoes, and you'll likely find all of the answers that you have been searching for.
Have some great ways you use Social Media to promote your business? Let us know in the comments below and don't forget to share with your social media connections.
The post Simplifying Social Media Marketing (why NOT to overthink it) appeared first on YEAH! Local
Wednesday, April 27, 2016
In A Dull Industry? How Content Marketing Can Still Work
In A Dull Industry? How Content Marketing Can Still Work
Regardless of whether you sell leaf blowers online or provide financial planning advice to retirees, your industry is NOT as boring as you think it is.
One of the reasons you may be feeling like this is because you have been in it, AND at it for such a long time that you may feel like you are running out of content marketing ideas.
In fact, how many times have you heard someone tell you how funny, witty or interesting one of your loved ones were?
If you are like most, then your reaction may have been – “Really? I don't think so.”
This has less to do with what they are REALLY like, and more to do with the fact that you probably have been around them the longest.
Perhaps it's because you've just got dirty windows.
Wait, what?
Ever heard that joke about the guy that complained constantly day after day about his neighbors' laundry. It goes a little something like this…
“Meg, can you believe this! They are hanging out their dirty laundry AGAIN!”
The following day…
“Meg, for crying out loud, they are doing it AGAIN! Don't they have any pride? They're hanging out their dirty Laundry AGAIN!”
This happened day after day after day, until one day…
“Meg! Come quick! They FINALLY are hanging out some CLEAN laundry!”
“Oh no they aren't, I just cleaned our windows.”
Perhaps you just need to clean your windows and have a look at your content marketing strategy through a different lens.Click To Tweet
Here's a few ways you can jazz up that boring industry.
Switch Up The Delivery
Have you ever tried to read a book when you were already drained and tired?
Not much fun.
If you are like most people then you probably ended up falling face flat into the middle of that book.
Unfortunately, if you work in a so-called boring industry then you will need to utilize another vehicle of delivery when it comes to your content.
Are you selling leaf blowers?
Well, articles of several thousand words on the specs and features of the latest leaf blowers may intrigue some, but may not for most.
In fact, you just may be putting them to sleep quicker.
You can help to make the content more interesting, just in the vehicle you choose for delivery.
For example, a boring article on leaf blowers may not be so interesting, BUT a video on the latest leaf blowers blowing ridiculous things and such showcasing their features…well, now it's getting interesting.
Here's a great example:
Make Dull Content ACTUALLY Interesting
Please keep in mind that the word interesting is subjective.
What is interesting to some may not necessarily be interesting to other people.
The extent of HOW interesting something can be is only restricted to your imagination.
Think back to some of the earlier commercials on television and you'll see what we mean.
Glue.
Yeah…glue.
How in THE world do you make glue interesting?
When you talk about dull, perhaps it doesn't get any duller than GLUE.
Yet somehow decades later, the one commercial that may stick out in the minds of many is THAT one crazy glue commercial.
Take a trip down memory lane.
To emphasize the strength of the super glue adhesive, they used it to attach a hard hat to a beam on a building way up off the ground.
What was the only thing stopping the person wearing the hard hat from falling?
Yes, you guessed it – the super glue adhesive stuck between the helmet and the beam.
Dull?
Yes, the product itself may have been dull…the content and delivery?
Not at all.
You CAN make your content interesting; it's just a matter of how much you want to restrict your imagination.
Here are a few things you can answer when you are creating your content to help it become more interesting.
What Can You Do To Make Your Content Shocking Or Add Shock Value?
In the case of the super glue, you can probably see what the thought process could have possibly have been.
Things such as – What are some crazy things we can do to show how tough this glue really is?
What can we glue to emphasize this?
Not only does gluing a grown man's hardhat to a beam emphasize the strength it is capable of, BUT placing him high up in the air shows the confidence they have in their product.
Weak glue = Injured Dude
What Can You Do To Make Your Content Funny?
Let's go back to the leaf blower.
Leaf blowers are standard fare in yard work.
It makes the difficult task of sweeping up that much easier.
So what can you do to make it interesting?
Well, another thing to try out is humor.
How can you take your product and utilize humor to drive home your point?
For starters, you can emphasize the strength of the leaf blower.
Picture this: The video zooms in to show a yard worker with the latest and greatest leaf blower.
All over the yard you see him blowing and pushing, leaves, grass and other pieces of greenery with the push of a button.
The screen pans to a sign that says, “It's so powerful, and it'll dry even the toughest areas!”
The camera then pans to the man walking into a bedroom to dry his wife's wet and frizzy hair.
Okay, perhaps not that funny, but we think you get the picture.
Using humor in your content can go a long way, especially if your topic and industry is not the most interesting.
Take It One Step Further – Do It Bigger And Better
This takes some of the information we discussed earlier and pushes the boundaries and limits.
When you are developing ideas, there are tendencies to think a little smaller.
For example, in the first versions of that commercial, perhaps the creators thought – “Let's just hang the stuntman from the ceiling.”
As the envelope got pushed, because really how could it not have?
The creators probably said “No, higher.”
And…“No, higher.”
Then…“No, higher.”
This probably went on until the poor guy ended up several stories up off of the ground.
When you are looking to make your content marketing interesting, take it a step further, then another and see how much bigger and better you can do it until you start to get the feeling that your content just may be going viral.
There's an old saying that goes, to beat out your competition just do what they are doing, only better.Click To Tweet
Take a look at the content that's out there and take your marketing a step or two further.
Get Some Help
You probably have some GREAT ideas.
However, you are stuck with what you have in your head.
Unfortunately, there are probably others out there with some GREAT content marketing ideas as well, but you won't be able to hear them unless you ask AND listen.
Enlist some of the help of your team or even others in the industry you may know of.
If you are unable to reach out to these types of people, then reach out to others in your network and see what kinds of content ideas you may be able to glean from them.
Another thing that you can do is to take a look at what others in your industry are already doing.
NOTE: Do Not Copy! Yes, don't blatantly copy what other people are doing. However, you can take a look and see what is being done, what is being shared and what others see as interesting AND improve on it.
The saying goes that two heads are better than one, so enlist some help to get your creative juices flowing.
You'll be surprised at the ideas that start to come out on paper and in conversation when you actually START this kind of conversation.
Make It Important
What's important to some may not be important to others.
You can instantly make content important to someone if it's content they need to see right away.Click To Tweet
For example, the cheapest car batteries aren't that important to someone whose car is running just fine.
However, it's VERY important to someone on a budget whose car just died and needs a new car battery.
Along with the word important should be relevant.
You can make content that's dull, very interesting, and very relevant IF it's done so in a way that meets someone right where they are at, right when they need it.
Closing Thoughts
Your content and your industry are not as dull as you may think.
In fact, with a little cleaning of your windows and a little look through a different lens, you just may find that your industry is actually pretty interesting.
Maybe not as interesting as glue, but you get the picture (sorry to the glue manufacturers out there, we're just kidding).
Honestly, you have all you need to make your content marketing interesting right there between your two ears.
Your content is really only restricted to your own imagination.
Liked this post? Please share on social media with your friends, followers, and connections.
Still want more content marketing help? Download our Content Marketing Guide Instantly!
The post
Wednesday, April 13, 2016
You've Been Branded! How to Use SEO to Build Your Brand
You've Been Branded! How SEO Can Build Your Brand
Search Engine Optimization (SEO) is all about getting YOUR brand more visibility.
That's really the name of the game.
You are optimizing your online properties such as your social media accounts, website(s) and listings on directory sites to get in front of more eyeballs.
Building your Brand is all about visibility.
This is why it makes complete and total sense that the two go hand in hand.
If used correctly, then brand building is a nice byproduct of your SEO efforts.Click To Tweet
How do these work together you may be wondering?
Glad you asked, let's explore this a little deeper to see just how it's done.
It's A Search Engine World
For starters, a lot of what we do in our world today is based off of the major search engines that we use like Google, Yahoo! Or Bing
We live in a fast paced society that has come to heavily rely on the Internet.
Where we once used libraries, phone books (do those still exist?) and word of mouth recommendations, we now turn to search.
Let's take a look at some everyday common occurrences and you'll see how true this is…
Your Morning Commute
You wake up in the morning and wonder what your commute will be like for the day.
Will you be stuck in traffic? Will you be able to make your train? Are there any road closures?
What do you do?
If you are like most then you probably are going to some website or phone app that can tell you EXACTLY what the traffic looks like in your area.
If you don't have one to speak of, then you likely turn to the…wait for it…
…Search Engines!
Yes, you do a simple search and the first few results get your attention.
Whether these sites are places like TrafficLand.Com or even your local news site, they all have one thing in common – They are all brands.
Even if you have a favorite out of all them, YOUR favorite is also A brand.
Think about it.
It became your selection of choice because it was probably one that you found through some venue online – Perhaps an email from a friend, doing an online search or from some review site.
The end all is that it got to your device due to visibility from other sources, which were more than likely gained through some type of search engine optimization.
Okay, let's take a look at another one.
Your Lunch Break
It's lunchtime and unless you packed a lunch or have some place in mind, then you have some choices to make as to a place to have lunch.
So what do you do?
Well, you can ask around the office or think about WHAT you feel like eating.
If you are like many working adults, then the chain of events, or rather the chain of thought processes probably looks a bit like the following:
You start to get hungry and want to try out some place new for lunch. You are really craving some down home spaghetti, but just don't want one of those fast food type places, so you pull up your favorite search engine.
Upon pulling up your favorite search engine, you enter something along the lines of…”Italian Food Atlanta.”
Based upon your results from the first page, you get some pretty good information and can now narrow down your choices by:
Selection (Menu)
Reviews
Proximity
If you haven't already guessed it, there is A LOT of SEO that was done on a few of those sites that have landed in your potential choices.
Let's look at the first.
Selection. Since the person behind that website probably knew that you would be looking for terms like “Spaghetti” or “Chicken Parmesan” or “Orzo,” along with “Italian Food Atlanta,” then there is a very good chance that the site was optimized with such words.
Can you guess which restaurant may be getting a visit from someone in the area craving Chicken Parmesan for lunch?
Reviews. Yes, reviews play a VERY big role in building your brand. Bad reviews can ruin your brand, while great reviews can do quite the opposite.
You can bet that the reputation management for some of these restaurants as well as the optimizing of reviews was also done, in order to help.
Proximity. You can't go to a restaurant you can't find, right? Maps show up in the search engine results and optimizing these maps for the results pages can have a positive effect on your brand.
While it may not appear to play into your building your brand, it truly does.
What you have to offer, what people are saying about your business and your location all say a lot about your brand.Click To Tweet
They say things like:
We offer some things that others don't
People know, like and trust us and that's why they keep coming back
We are in a great location, we are easily accessible and easily found
If that doesn't speak to building your businesses brand, we're not sure what will.
SEO plays a big role in showcasing all of these things properly.
You could have a great website selection, but if your on-page optimization is not done properly OR if those keyword phrases aren't even on there, then how are the search engines supposed to display it?
Much less display them on the first page for potential new clients and customers to see?
You could have great reviews of what people think of your business, but if they aren't being encouraged to post reviews (with the right phrases) OR if they are being posted on low authority sites that aren't on the first page then how are the search engines and searchers supposed to see them?
If you have a great location and haven't even claimed your business in some of the search engine listings and optimized your maps, then how are they…you get the idea, right?
Time To Get Social
Everyone and their dog seems to have a social media account.
You can't seem to get away from Facebook, LinkedIn and Twitter.
EVERYONE seems to have one of these kinds of accounts, and yes, they play an EXTREMELY big role in your brand building.
In fact, we may even go as far as saying that they can make or break your branding if you do it incorrectly.
Social Media can make or break your branding if you do it incorrectly.Click To Tweet
The first thing we have to bring up though is the image you want to portray.
Personal Vs. Professional
Now, unless the brand is you, then you will really need to think this one out.
If your business is your brand, then you will probably want to steer away from using your personal social media accounts for your business.
You really shouldn't be mixing the two anyway, as the image you want to portray of your business is likely a professional one.
The How-Tos
Social Media can get used incorrectly, haphazardly and wastefully.
What we mean by incorrectly is that you may find yourself bombarding your audience with self-serving posts.
What does this look like?
Well, it looks a little like this:
“Come out to our latest sale this weekend!”
“Everything is 20% off on Saturday!”
“We've got some great deals at the shop come on by!”
Here's the thing, when all people do is sell to us, we are more than likely to hit that un-follow button.
Do yourself a favor and temper your promotions with some ACTUAL content that people will want to read.
You can use a content curation service like Quuu.co. They will even post it for you!
If you own a T-Shirt shop, then don't just tell them about stuff you want to sell them.
Perhaps posting about the differences with different fabrics, and what types of shirts to wear for the different seasons of the year.
Perhaps another post about tips on selecting the right style and cut of shirts for your body type.
Maybe even a post on how to choose shirts as presents for others.
You can't constantly sell to people.
It gets annoying, trust us.
Social Media posting can also become haphazard, which is why you need to have some type of calendar and schedule in place to make your posts.
Buffer has a great social media content calendar built right into their system as you can see below.
Sure, if you have a fresh piece of content then definitely post it and promote it, but if you have no schedule in place, then you just may find yourself going days or weeks in between posts.
You would be hard pressed to find someone who would constantly check up on your profile if you weren't posting regularly, why would they?
How often should you post and re-post? Tweet and Retweet?
Well, that's up to you.
The best way to decide and get a handle on it is to set up some type of schedule, then test it out and change it up as you see fit.
Lastly, you do run the risk of being wasteful with your posts.
How?
Just posting to post, that's how – You need to be intentional, you need to be purposeful.
When it comes to building your brand, you need to be smart about it.Click To Tweet
This again is where SEO comes into play.
If you want more visibility on specific posts that you are making, then you will need to use the right keyword phrases, putting them in the right keyword driven categories and adding in the right keyword hashtags.
When you are able to do this, then you are able to get your content in front of the right eyeballs.
Optimizing of your content through SEO methods will ensure that your target audience sees your content FIRST.
Whether that is in the regular search engines, or within the search functions on social media sites.
If you aren't optimizing your content and profiles with the right phrases and keywords and not posting on a regular basis, then it will be difficult to build your brand.
When you are constantly in the public eye for your niche, due to your SEO efforts, then people can't help but think of you when it comes to your industry or time to buy.
For example, if someone is searching online for a T-Shirt shop to get some shirts for a friend's birthday, and your social media account pops up in the search engines first, guess whose shop may be getting a visit soon?
SEO – Your Brand's Cheerleader
As you can already see, SEO plays a very major role in your branding.
SEO actually acts as your company or business' biggest cheerleader and ultimately helps to build up your brandClick To Tweet
EVEN if you are new to your field or niche.
When SEO can put you in front of people searching for what you offer, and can do so by having you rise to the top of the searches, then you can't help but get a piece of the action.
Your brand can't help but be built up and put up front and center for your target audience to see.
To help illustrate this point, let's take one last look at this idea of a cheerleader, and pull together all of the areas we have already discussed.
Let's say that you own a tire shop and someone online has been searching for a tire shop in his or her city.
When they go to Google and type in “Best Atlanta Tire Shop,” then…
Your website shows up at the top of the page
Another link pops up showing your wide selection of tires
Yelp pulls up as another link showing your rave reviews
A pin on a map shows up that you are just a few miles away
Your social media post on Facebook shows up on HOW to best select tires
You proactively had all of your web properties SEO'd with the right phrases and now dominate the first page of the results for that keyword phrase.
Your SEO efforts have the search engines cheering and singing your praises and essentially telling the searcher:
“Hey searcher, you should REALLY check out this shop! Can't you see it's one of THE best in Atlanta?”
You've been branded.
You've been branded as one of the BEST in your industry in your area.
You've been branded thanks to your biggest cheerleader – SEO.
Want to Get Branded, But Just Need a Little Help? Download Our SEO Checklist Instantly!
The post You've Been Branded! How to Use SEO to Build Your Brand appeared first on YEAH! Local
Subscribe to:
Posts (Atom)