Social media is still a fresh form of communication. Some marketing
experts dismiss it as a temporary fad (although they acknowledge that it is a
powerful medium), but statistics show that investing in social media is
profitable and worthwhile. The top social media networks, Facebook, Twitter and
Instagram, each have at least 200 million active users; imagine a business
having the capability to reach out to millions of potential customers online.
These numbers only make social media marketing a necessity for any business.
Social media marketing promises a host of benefits, including increased
brand recognition, greater inbound traffic, and reduced marketing cost. Studies
have shown that companies have reduced the amount of time they spend on
internet marketing to six hours because of social media. By getting a
professional digital marketing team handle a company’s social media marketing
campaign, the potential of a huge ROI is within reach.
Social media is a marketing platform that enables business owners to
engage people more while marketing their products and services in a manner that
other online marketing strategies cannot accomplish. Businesses can connect
with their target market more effectively by initiating discussions on forums, allowing
both companies and customers to share their thoughts. Moreover, social media
has made customer services better, because companies can respond to customer
feedback and concerns in a timely manner.
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