Search engine optimization may seem easy for
someone with sufficient knowledge on the subject. Any SEO practitioner will
tell you, however, that it is also easy for one to make mistakes that could
significantly drop search engine rankings. This is why you need an SEO expert who
can help you avoid these pitfalls. Here are some of the mistake that you can
make:
- Too many low quality
links. One of the often-touted
laws of SEO is that links are good – and they are in many ways. Links to
your site means that more people are being exposed to it. Links can also
increase the trustworthiness of your webpage. However, it is not only
users but also search engines that judge the trustworthiness of these
links. Too many links to dubious sites can drag down your rankings instead
of raising them. An SEO expert would know credible links to ensure you get
the right result.
- Bad web design. Most people assume
that having a site is enough for marketing purposes. SEO firms know
better: search engines notice if your website is poorly-designed. The more
difficult it is to use and the slower it downloads, the less traffic it
will generate.
- Poor content. People will want to
visit your website if it contains interesting information. Badly written
articles, blurry pictures, and other content flubs ensure people won’t
come back for a second or so visit. Pro SEO agencies can provide your site
with well-made content that makes your site stand out.
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