Social media as an SEO tool goes far beyond simply driving traffic towards your website. In fact, social media sites, particularly LinkedIn and Slideshare, can help you boost your brand’s visibility in a number of ways. Why use them, you may ask? LinkedIn is currently the best-performing professional networking site in the world, and they own SlideShare. The close relationship between the two means they impact each other’s SEO. Google has taken notice of these changes and appears ready to reward users with better search results. With that in mind, here are four ways to improve your Atlanta social media marketing efforts via LinkedIn and Slideshare: Which keywords and phrases are most relevant to your business? You need to prove to search engines that your digital footprint is relevant for certain keywords and phrases, and this is where LinkedIn and SlideShare become useful. To identify keywords and phrases, use tools like Google’s Keyword Planner.
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