A 60-second
video is worth 1.8 million words, at least according to Forrester’s
researchers. Truly, the power of a video cannot be underestimated, something
that even experts agree on, citing this media as the future of content
marketing.
Here are some
facts to give you an idea on how big an impact a video can have: over a billion
users visit YouTube and watch 6 billion hours of video every month – almost an
hour for every visitor. Every minute, 100 hours of video are uploaded to the
site. YouTube has a wider reach among U.S. adults aged 18-34 than any cable
network, and is now poised to be one of the largest search engines in the
world.
