Getting the most out of your local SEO requires some
legwork. Here are a few tips on how to ensure you’re tops in local search
rankings.
Claim a Local Profile
This is the first and most basic step in local SEO.
This means entering your business’ information in Google Sites and other
platforms which show up when a local search is made. In doing this, consistency
is important, and information on your business name, address, and phone number
(NAP) has to be exactly the same in all listings. It is also critical to
categorize your business properly so that a search for the product or service
you offer would bring up your business listing.
Where to List
You’ll want many citations. A citation is any place
on the web where your company’s NAP appears with the same format as your local
listing. While being on as many directories and listings as possible will help,
you would particularly want to be on the top ones. An experienced Atlanta SEO
firm can identify the best platforms for your local listing, as well as
implement strategies that can help you get more quality citations.
Getting Reviews
Reviews are important to local SEO, and contribute
to your rankings. You would want as many reviews as possible, and while an
occasional bad feedback has its benefits, good ones will help your cause more.
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