The Critical Role Video Plays In Your Marketing Campaigns

Tap into Video Marketing to Boost Your Conversion Rates, Increase Your Sales, and Grow Your Business

It is a fact that people today spend a lot of their time online watching videos. In fact, over 100 million internet users are in the habit of watching internet videos online, according to a report by comScore.

According to Forrester Research, just a minute of video is worth the same as 1.8 million words of written text – that’s how much more powerful a video is than text. Most people would rather watch a short but captivating 30-second video, then spend ten minutes reading text. That’s why a video is so powerful – it can get the message across in little time in the most effective way possible.

Are you using video marketing for your online campaigns yet?

As a business owner, you cannot afford to ignore video marketing in Atlanta any longer. Let’s just consider the number of people who visit video-sharing websites. YouTube is the world’s most important video-sharing site and gets over 1 billion regular users – there is no way you can afford to miss out on that. Other sites such as Vimeo and DailyMotion are also quite popular and command huge audience shares across the world.

There are several advantages to including video marketing in your online marketing campaigns. You will have your own unique brand presence online, which helps a lot with your ranking on search engines such as Google. As you know, Google owns YouTube, so the more active you are on YouTube, the higher your position could be in Google’s search results.  Videos that have a strong authority on YouTube always rank well on Google for the related keyword search.

Video also helps with your sales and conversion rates. 64 percent of consumers are likely to buy a product after seeing a video of it. Videos added to a website’s homepage do wonders for the conversion rate, boosting it by as much as 20 percent.

Video improves the brand association consumers have with a company’s products and services and increases their intent to purchase. Over 65 percent of business executives around the world visit a vendor’s site after having seen a video made by the vendor, and 39 percent call a vendor directly if they like a video made by them.

Video marketing is one of the most effective marketing tools for SMBs (or small to medium-sized businesses). It helps them boost their conversion rates and expand the business much faster. In a survey, 70 percent of marketers around the world felt that videos helped them convert prospects into leads much faster.

Your Competitors are already using Video Marketing. What about you?

Here’s a fact – 93 percent of online marketers use video for marketing, sales and communication on the internet. 76 percent of B2B (Business to Business) and 74 percent of B2C (Business to Customer) marketers use video marketing quite extensively. Videos are an integral part of their content and SEO marketing strategies.

You can afford to ignore the potential of video marketing at your own peril! Even if you decide to leave alone video marketing, your competitors won’t, and they will end up getting most of the leads and prospects, and hence sales and customers, while you’re left with precious little.

Be smart! Get a competitive advantage over your competitors rather than allow them to get an edge over you.  

Are you using Video in your online marketing campaigns? If so, let us know how in the comments below.

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