Local
business operators are encouraged to embrace more local search engine
optimization tools to nurture their clientele in the community. Here are three
ways you can improve your local optimization techniques.
Spread your citations.
One
of the first things that you should do to promote your business online and
optimize your website for local search engines is to spread your citations
across the Internet. Citations consist of your business' name, address, and
phone number. By placing your citations on listings, such as Angieslist.com,
Infogroup.com, and others, you can increase your visibility while creating
links back to your website. Google will recognize your online presence with a
higher search engine rank among local results.
Use Google+.
While
a great number of individuals do not visit Google+ directly, businesses on the
social media site have a large presence in search engines. By creating a
Google+ page for your business, you can increase your chances of appearing in
search engines. Google+ also provides a platform for users to review your
business. These reviews can increase the credibility of your brand and expand
your customer base.
Make your site mobile-friendly.
People
frequently use websites while they are on the go, to perform research about
products and services in their surrounding areas. By making your website
mobile-friendly, you are increasing your chances to have Google direct someone
to your site when he or she is searching for services that your business
offers.
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