What Does Local SEO Involve? To begin with, this process can be quite tricky as it involves various elements. Any professional who provides internet marketing services in Atlanta and beyond can attest to that. Aside from all the conventional tasks related to basic SEO (e.g. keyword research, optimization, etc.), you need to factor in an additional layer of complex activities—simultaneously. While some tech-savvy business owners have a pretty good idea of how SEO works, going the local SEO route can be confusing without an expert’s guidance. Among other things, businesses need to amplify their keyword game. Companies explicitly targeting a local market can do wonders since high rankings mean less competition in local terms. For instance, a contractor whose SEO campaign targets keywords such as “general contractor” will have to compete for search engine rankings against literally millions of similar companies from all over the world.
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