Sunday, May 31, 2015

Law Firm Marketing Atlanta: 4 Stages of Finding a Lawyer Online

Law Firm Marketing Atlanta: 4 Stages of Finding a Lawyer Online

Potential Clients are Looking for Lawyers in all the Stages of their Search Process Online.

You may belong to a law firm that has a great reputation in your city and gets excellent recommendations from old clients, but here’s the question – is your firm visible on the internet? A majority of your potential clients no longer look for information related to you in the yellow pages. In fact, most of the people looking for a legal service try to find it online using Google, Yahoo, or Bing. They also look through online directories and websites of law firms.

There was a survey conducted by The Research Intelligence Group (TRiG) and commissioned by LexisNexisMartindale-Hubbell recently which found that 60 percent of adults who use the internet have sought the services of a lawyer. Also, an overwhelming majority – 76 percent of adults - look for lawyers online.

While it is still the case that referrals from trusted sources such as friends and family count for a lot while looking for legal help. Today online resources play an equally important role, if not more so, in influencing people about seeking the service of a certain lawyer. That’s why it is so important for all lawyers, regardless of their area of specialization, to put themselves out there online. They need to work on building their brand online in addition to doing so offline.

The Four-Stage Process of finding a lawyer online
As per the findings of the survey we just talked about, 76 percent of the adults who search for legal assistance online go through a 4-stage process:
  • First Stage: Finding information about a legal issue
  • Second Stage: Looking for a lawyer
  • Third Stage: Validating a lawyer
  • Fourth Stage: Selecting a lawyer
Your potential clients look for multiple information resources online during the 4-stage process. That’s why it is so important to build your law firm marketing presence in Atlanta through all possible online avenues and put yourself in a position where you may be found by them. More of your potential clients look for information on search engines, social media sites, online directories, legal blogs, law firm websites rather than just depend on recommendations from family and friends. You will probably find some of the information here interesting. 61 percent of those looking for a lawyer searched online for one. 53 percent went online to validate a lawyer and 44 percent trusted online resources while selecting one. Only 39 percent depended only on recommendations from family and friends while looking for a lawyer. 35 percent consulted family and friends while validating one and 36 percent looked for advice from family and friends while selecting a lawyer.

Why Your Law Firm Marketing Requires Considerable Thought
As said earlier, you can no longer just depend on your offline reputation to build a business. You must catch on with the digital age as more and more of your clients are turning to the internet while looking for legal help. You must think through your online presence very deeply. Here are some of the questions that need to be answered.

1. Will your clients find you when they use Google, Yahoo, or Bing?
It is very important for your website to be visible on the important search engines – Google, Bing, and Yahoo – and rank highly for both technical keywords as well as for those keywords that are commonly searched for by people looking for the sort of legal assistance you offer. Law Firm SEO in Atlanta is a necessity, not a luxury.

2. Are you visible to potential clients at online legal advice forums?
It is imperative that you should be on online legal forums and be in a position to provide quality information when your clients look for it. Usually, clients look for initial and basic information here, and if satisfied will contact you for more.

3. Are you visible to clients at local online directories?
It is important to be visible on every local online directory with clear contact information mentioned, along with your area of specialization. Positive client reviews make a huge difference as well.

4. What about your brand presence in social media?
Social media such as Facebook, LinkedIn, Twitter, and YouTube are of great importance these days and help you build your online branding and presence. Your clients will look for every single bit of information they can find about you on social media by looking through your posts, tweets, updates, and friend network before deciding to hire your services.

5. Do you blog on legal issues?
Having a blog on your website where you write about legal issues on how you helped a certain client with a pressing problem does help. This way, your clients find out how knowledgeable and experienced you are.

6. Is your website professionally designed and mobile friendly?
Having a professionally designed website is a must. Your website should be distinctive and provide the information your clients need while having very clear calls-to-action leading them along in the process. Your potential clients will take your website into consideration while validating you. Your website should also be mobile friendly as the majority of your clients have smartphones and they may look for your website through their phones. As you read this, several potential clients are already looking for legal help in your area. Now, if you lack a reasonable online presence, they are lost to you forever.

YEAH! Local can help you build your online presence, demonstrate your expertise, experience, and trustworthiness as a lawyer to your prospective clients. We deal with online law firm marketing and are very good at it. We understand everything there is to know about building your online visibility. Remember, your potential clients will decide whether to hire you or not based on your online presence. Give us a call at 404-539-6068, email info@YEAH-Local.com or fill out our contact us form.

First published at http://yeah-local.com/law-firm-marketing-atlanta-4-stages-of-finding-a-lawyer-online/

Thursday, May 21, 2015

Homewatch CareGivers Atlanta East | (404) 521-0404 | Home Care Atlanta


Homewatach CareGivers Atlanta East: Call (404) 521-0404 and visit our site at http://homewatchcaregivers.com/metro-atlanta/east-atlanta . Take the worry and stress out of looking for home care in Atlanta for the short or long term by keeping your loved ones safe and happy with an exceptional caregiver to help them out. Our caregivers are our employees and they go through regular training and have all been background checked. Homewatch CareGivers Atlanta East 457 Flat Shoals Ave SE Suite 1A Atlanta, GA 30316 404-521-0404 http://homewatchcaregivers.com/metro-atlanta/east-atlanta https://www.youtube.com/watch?v=Sz6xFrGN_a8
http://youtu.be/Sz6xFrGN_a8

Wednesday, May 20, 2015

Using LinkedIn and Slideshare for Marketing

Ask any five online business operators about what social media accounts they operate and chances are Facebook, Twitter, Google Plus and Instagram are on the top of the list. Did you know, however, that LinkedIn and Slideshare are also as critical in Atlanta social media marketing strategies as the above? With that in mind, here are four ways to improve your Atlanta social media marketing efforts via LinkedIn and Slideshare: 

Friday, May 15, 2015

How Videos Help Online Marketing Efforts



There are times when lines of text are not enough to educate customers on the merits of a product or service. Images may not even produce the desired effect, thus leaving video as a necessary option. Using videos as an Atlanta online marketing tool can help you inform, entertain and even inspire your prospects. Video should be part of your content marketing strategy because:

Monday, May 11, 2015

Dental Marketing Atlanta: 7 Tips to Propel Your Dental Practice


Beyond Traditional: Online Dental Marketing Tips for Your Practice Back in the pre internet era, dental marketing in Atlanta involved the use of flyers, brochures, billboards, coupons etc. Since the advent of the internet, these traditional marketing methods have largely been pushed to the background as digital marketing has taken over. Most people in the United States use the internet to locate local businesses, which has made it all the more important for businesses to build visibility, establish a brand image, and attract customers. But then, even traditional marketing focuses on the same goals, so what’s the difference between traditional and digital marketing? How Traditional Marketing Differs from Digital Marketing It is critical for any business today, even dental offices, to adapt themselves to the internet. Going digital has never been more urgent. However, it is a fact that many traditional businesses, including dental offices, still rely upon traditional marketing methods
http://yeah-local.com/dental-marketing-atlanta-7-tips-to-propel-your-dental-practice/

Sunday, May 10, 2015

Better Localizing for Your Business

Business operators may want to think of how they can be of better service to their community and nearby areas. This can be essential when a more local market is desired for your product or service – but being found in the first place requires local search engine optimization through Atlanta marketers. Here are some effective tips you can use to your advantage: 

Thursday, May 7, 2015

Cosmetic Dental Bonding in Buckhead: Before & After


Buckhead Esthetic Dentistry http://ift.tt/1KlEF9C 404-477-3060 offers Cosmetic Dental Bonding for patients who have minor cosmetic and functional issues a quick and simple solution to their worries. Through our cosmetic bonding treatment, you can kiss dental flaws and issues goodbye! As a “Top Cosmetic Dentist in Atlanta”, Dr. Jolanda Warren first assesses the situation to see if Cosmetic dental bonding in Buckhead is the right treatment for you. Read more at http://ift.tt/1cqLsV0 Bio-compatible tooth-colored composite resin will be used and applied to your tooth/teeth. The resin is then shaped to mask the part of the tooth that needs to be bonded. Once the resin is applied, a special light is used to harden the resin almost instantly. Typically, cosmetic dental bonding is used to address these issues: Chipped teeth Cracked teeth Gaps between teeth Discolored teeth Cosmetic Dental Bonding Buckhead Esthetic Dentistry 3098 Piedmont Road, Suite 100 Atlanta, GA 30305 T: 404.477.3060 http://ift.tt/1KlEF9C drwarren@buckheadestheticdentistry.com https://www.youtube.com/watch?v=XEhFiYfamlo https://www.youtube.com/user/LocalAtlantaBusines
http://youtu.be/XEhFiYfamlo

Wednesday, May 6, 2015

Cal Haupt: Southeast Mortgage CEO Shares Testimonials


Southeast Mortgage of Georgia was founded in 1993 by President and CEO, Cal Haupt. Cal Haupt brought extensive management and banking experience to the new company and retained leadership roles as Vice President for First Union National Bank of Georgia groups and later with the Atlanta Financial Consultant Group for First Union Corporation. In 1997, Cal Haupt joined Southeast Mortgage full time as president and CEO with a mission to begin providing the individualized and incomparable mortgage services Georgia needed. Since 1993, Cal Haupt assembled a dedicated team of other mortgage professionals with extensive experience in client relations and the mortgage industry that are leaders of the Southeast Mortgage team today. With a qualified and enthusiastic team of professionals, the company experienced unparalleled growth. In a time when other independent mortgage companies were struggling, Southeast Mortgage continued to grow at the annual double-digit growth pace it established before the 2008 recession. Now, with ten offices throughout the state of Georgia – and more to come – Southeast Mortgage is positioned to continue providing exceptional and unmatched client service in the mortgage industry. Reviewed: ★★★★★ Southeast Mortgage of Georgia is a top reviewed Mortgage Lender. This video shows some of the excellent reviews and testimonials that have been offered by their happy clients. (Real Reviews by Real Clients) For more information visit them at: Southeast Mortgage of Georgia, Inc. 3496 Club Drive, Lawrenceville, Georgia 30044 info@SoutheastMortgage.com Ph: (770) 279-0222 Fax: (770) 279-9141 http://ift.tt/1RdOsUn https://youtu.be/jSGC6fZDe3Y
http://youtu.be/jSGC6fZDe3Y

Tuesday, May 5, 2015

Ensuring Every Keyword is on Target



In search engine optimization, keywords are often a high priority in helping content rank well in a field of search results. New methods of detection, however, require a different approach to ensure they can raise the content’s visibility, particularly with the help of Atlanta internet marketing services. 

Monday, May 4, 2015

Atlanta SEO services: Seven Tips to Give Your Site a Good Ranking


Everything on the Internet is constantly changing—some websites are deleted, others are boosted up search engine results pages, most are frequently updated with new content, and search engine algorithms are improved regularly. This is why when it comes to search engine optimization of Atlanta business websites, owners and SEO professionals alike can’t afford to keep things stagnant and leave their site the way it was set up years or only months ago. To boost your site’s search engine friendliness as well as boost your luck in search engine results pages, here are seven tips you have to bear in mind: Put the consumer first. Google is prioritizing reader and user experience—and so should you. When you’re tempted to carelessly insert keywords in content or go lazy in web design, know that major search engines can now penalize sites for irrelevant content and poor user experience.
http://yeah-local.com/atlanta-seo-services-seven-tips-to-give-your-site-a-good-ranking/

How Much Should You Invest in Your Atlanta Online Marketing?


If you want to expand your brand, increase sales, and grow your business fast, then you have to invest money into your marketing to make it happen.
http://yeah-local.com/how-much-should-you-invest-in-your-atlanta-online-marketing/

Saturday, May 2, 2015

Quality Videos for Online Marketing in Atlanta—Lights, Camera, Profit!


Not too many people are comfortable in front of the camera, but if you’re a business owner who wants to succeed in online marketing, you might want to overcome your shyness. Visual marketing content is more popular than ever with consumers opting to learn via infographics and paying more attention to eye-catching images. Now, considering the popularity of YouTube, which exceeds 4 billion views each day, and other similar video streaming sites, it’s about time that you give video marketing a try. Online marketing for Atlanta businesses relies on several strategies. If you’re not sure whether to include videos in your marketing arsenal or not, your uncertainty is making you miss out on potential clients.
http://yeah-local.com/quality-videos-for-online-marketing-in-atlanta-lights-camera-profit/