Using Social Media to Tell Your Company's Story

Social media marketing has revolutionized the way Atlanta-based businesses interact with their customers. A good marketing campaign is designed to be an effective means to connect with potential customers. Social media allows these human to human connections in a way that no other form of marketing can. It inspires businesses to define their brand, explain their brand, and tell stories about their brand to individuals as well as to groups of people.

Presenting your company’s story on social media gives your brand a voice that people will listen to. This is true for a Fortune 500 company, a small or medium sized business, or a startup. People form an attachment and loyalty to businesses that they can relate to. Stories help customers see businesses as less of an impersonal entity and more as a collection of individuals working together to reach a goal.

Social media allows businesses to tell the personal story of the company’s founder, its employees, as well as customers who have benefited from the product and services that the business sells. Storytelling and social media is more than just what a business says or what they post. It is also how they go about saying it. It’s the way they communicate their message and whether or not their communication style allows them to connect with their clients.

A good social media marketing campaign is cross functional, and it should include elements from an entire business organization. People want to hear stories of social media about your team, and they want to hear from your executives and entry-level employees. If used effectively, social media is a powerful marketing tool that can help a company articulate their brand's message.

Connecting with Patients Through Social Media

Medical professionals face unique marketing challenges. While there's a need to attract new patients, it's just as important to maintain a solid reputation. A skillfully managed social media marketing campaign can accomplish both goals for Atlanta doctors, surgeons, dentists, chiropractors and other specialists.

Making the Website Go More Social

Social media websites are now an inherent and intricate part of today’s online society. More than a way to keep in touch with family and friends however, an everyday social media account can be used to improve a website’s search engine rankings. This is made possible by social media marketing. 

Optimized Content

Social media sites offer you the option of making your content searchable on Google. Once you’re able to open your social media accounts for searches, the next thing to do is to optimize your posts. This relies on pre-existing content—like an infographic, a video, or a link to an article—as an anchor to your post. 

Link Building

Google considers links on social media as higher-quality links because they have higher web authority from the start. Social media also encourages more external sites to link to the content you’re providing, and you’ll gain more authority when you gain more diverse external links. 

Amassing a Following

Pages that rank better in searches also have a lot of high quality organic followers on a social channel. These followers interact through your social media channels by retweeting or sharing your content, placing positive reviews on Google Plus, or even liking and commenting in your Facebook posts. Social signals like these tend to have a positive effect on a website’s SEO.

Why Social Media Vids Matter

Many a business have taken to publishing videos that show information about them and their product/service. When that video is published over social media networks or channels, it has the potential to go viral as long as certain social media marketing steps are taken. 

Unique Touch 

You shouldn’t rely solely on advertisements if you’re going to use videos to promote your business. Consumers tend to be put off by direct advertisements, so you have to produce videos that provide useful information or send a meaningful message. You can open up possibilities if you think of your videos as works of art instead of hard advertising. Aside from the pure business benefits, these creative videos will brand your company as original and a notch above the rest of the competition.

Facebook Videos Are Not Enough

If you are considering using Facebook's video platform to promote your business or website, do not do so in place of YouTube. Instead, use both platforms simultaneously. Facebook's block on Google search engine crawlers ensures that videos published on Facebook are not visible on Google results pages, so if you choose to use only Facebook for uploading videos, you are eliminating a large amount of potential viewers.