Using Social Media to Tell Your Company's Story

Social media marketing has revolutionized the way Atlanta-based businesses interact with their customers. A good marketing campaign is designed to be an effective means to connect with potential customers. Social media allows these human to human connections in a way that no other form of marketing can. It inspires businesses to define their brand, explain their brand, and tell stories about their brand to individuals as well as to groups of people.

Presenting your company’s story on social media gives your brand a voice that people will listen to. This is true for a Fortune 500 company, a small or medium sized business, or a startup. People form an attachment and loyalty to businesses that they can relate to. Stories help customers see businesses as less of an impersonal entity and more as a collection of individuals working together to reach a goal.

Social media allows businesses to tell the personal story of the company’s founder, its employees, as well as customers who have benefited from the product and services that the business sells. Storytelling and social media is more than just what a business says or what they post. It is also how they go about saying it. It’s the way they communicate their message and whether or not their communication style allows them to connect with their clients.

A good social media marketing campaign is cross functional, and it should include elements from an entire business organization. People want to hear stories of social media about your team, and they want to hear from your executives and entry-level employees. If used effectively, social media is a powerful marketing tool that can help a company articulate their brand's message.

Increased Web Traffic Does Not Happen on Its Own

Successful Atlanta-based businesses realize that increased web traffic is not something that just happens overnight. It takes a goal-driven, specific marketing campaign to direct people to a business’s website. It requires an investment of both time and energy as well as meticulous research in finding the right audience and leading them to a business’s website. They also realize that the effort behind marketing adds visibility to a website.

Coming up with a good online marketing plan is not enough. A business must be willing to dedicate their time and their financial resources to seeing to it that their plan is successful. At the same time, businesses must understand that marketing is designed to generate revenue. So if an online marketing campaign is not producing quantifiable returns, something needs to change. On the other side of the coin, if a marketing campaign is gaining momentum and it is producing a good return on investment, businesses should not be afraid of putting more money into their marketing budget to increase their customer acquisition.

One misconception that some businesses have about online marketing is that paid traffic is inferior to organic traffic—but that’s not necessarily the case. When they are properly executed, paid channel advertising campaigns can reach the right market and create a return on investment that is robust.

Online customers are very savvy. For this reason, an online marketing campaign must be sincere. It must treat customers with the respect they deserve. A good online marketing campaign starts by looking at what a customer needs and then creating a strategy to meet those needs.

Pitfalls to Avoid When Tailoring Your Site for SEO

Search engine optimization (SEO) has become one of the most important aspects of marketing a business, but as search engines become more sophisticated, so do the necessary methods for making sure your business retains a prominent position. There are a couple of common mistakes you should avoid when determining your marketing strategy.

Don't ignore social media. As users rely more on social media platforms like Facebook, Twitter, and LinkedIn, your marketing plan should take these venues into account. You want to maintain a synchronized strategy across all the platforms you use, relying on consistent keywords to create solid branding for your business. Your social media outlets should be prominently featured on your site, and your social media accounts should be clearly and smartly linked back to your page with regularity.

Many business owners rely heavily on stuffing their site with keywords. While this was once a sensible approach to maintaining dominance in search engine results, it can now be a disadvantage. The metrics used for measuring the reputability of sites are becoming increasingly advanced, gauging a site's worth based on the quality of content, and an overabundance of keyword phrases can be a red flag when determining these rankings.

While these tips can provide you a good basis of where to start with SEO, the landscape is constantly changing. Finding a quality marketing team can be the most effective way to maximize the visibility of your business.