Using Social Media to Tell Your Company's Story

Social media marketing has revolutionized the way Atlanta-based businesses interact with their customers. A good marketing campaign is designed to be an effective means to connect with potential customers. Social media allows these human to human connections in a way that no other form of marketing can. It inspires businesses to define their brand, explain their brand, and tell stories about their brand to individuals as well as to groups of people.

Presenting your company’s story on social media gives your brand a voice that people will listen to. This is true for a Fortune 500 company, a small or medium sized business, or a startup. People form an attachment and loyalty to businesses that they can relate to. Stories help customers see businesses as less of an impersonal entity and more as a collection of individuals working together to reach a goal.

Social media allows businesses to tell the personal story of the company’s founder, its employees, as well as customers who have benefited from the product and services that the business sells. Storytelling and social media is more than just what a business says or what they post. It is also how they go about saying it. It’s the way they communicate their message and whether or not their communication style allows them to connect with their clients.

A good social media marketing campaign is cross functional, and it should include elements from an entire business organization. People want to hear stories of social media about your team, and they want to hear from your executives and entry-level employees. If used effectively, social media is a powerful marketing tool that can help a company articulate their brand's message.

Connecting with Patients Through Social Media

Medical professionals face unique marketing challenges. While there's a need to attract new patients, it's just as important to maintain a solid reputation. A skillfully managed social media marketing campaign can accomplish both goals for Atlanta doctors, surgeons, dentists, chiropractors and other specialists.

Social Media Marketing: A Worthwhile Investment

Social media is still a fresh form of communication. Some marketing experts dismiss it as a temporary fad (although they acknowledge that it is a powerful medium), but statistics show that investing in social media is profitable and worthwhile. The top social media networks, Facebook, Twitter and Instagram, each have at least 200 million active users; imagine a business having the capability to reach out to millions of potential customers online. These numbers only make social media marketing a necessity for any business.

Boosting your Online Presence with Social Media

Social networking sites like Facebook and Twitter aren’t just for meeting and following people. Studies suggest that the number of people browsing social sites each day makes it an invaluable asset for online marketers. Facebook itself has about 1.3 billion users and growing.

Other platforms such as Google+, Twitter, LinkedIn, and Pinterest also have a considerable network of users. Within less than a decade, these websites have received millions of join requests and managed increased activity since their institution.

How to Make Proper Use of Social Media in Business

Interacting online is no different from relating face to face except that customer service may or may not respond. Considering that more than seventy percent of customers who complain expect an immediate reply, not responding would be like putting a caller on hold. If they truly value the customer’s business, then marketers should treat social media customers like they were speaking to them personally.

Seeing is engaging

Research has shown that tweets with images get 200% more engagement than those with just text. The attention span of most internet visitors has been likened to that of five-year-olds who are easily distracted. That could explain why everyone likes to look at pictures.