Friday, July 31, 2015

Why Video Marketing is Vital in Building Your Brand Online

Keep Potential Customers Engaged with Your Brand through Video Marketing

Many Atlanta businesses choose video content to broadcast the most valuable and engaging information online. Videos are popular with internet users for the way they combine visuals and sound.

The importance of videos can be gauged from the fact that over 300 hours of video are uploaded to YouTube every 60 seconds. Over 100 million internet users watch an online video each day. It has been predicted that 70 percent of all global consumer internet traffic will comprise of video content by 2017.

Check out the infographic below for more statistics on why you should use video to build your brand.Video Marketing Infographic

Online users love video!

Today, online users no longer spend all their time reading text online – that would be so boring. They look out for something better – such as short and informative videos online. In fact, 60 percent of senior executives in corporate America would rather watch a video than read text, if both are available on the same page, according to Forbes Insight.

Are videos really that effective?

Yes, they are! Having videos on your website ensures that that the bounce rate is kept low and people don’t hit the back button immediately on entering your website. People who habitually watch videos stay on a website 2 minutes longer on average than those who don’t.

Videos are seen on mobile as well!

It’s not just desktop users who love watching videos on websites. In fact, much of the internet usage today happens on smartphones and it has been found that smartphone users love watching and sharing videos online. 40 percent of the traffic on video-sharing services such as YouTube comes from smartphones. 92 percent of those who watch videos on their smartphones share them with their friends and acquaintances online according to the Interactive Advertising Bureau.

Use Videos on your website for a much higher Conversion Rate!

Hosting videos on a website not only lowers the bounce rate, but also leads to a much higher conversion rate. Let’s look at the facts:

  • 70 percent of marketers felt videos convert better than any other medium for marketing purposes
  • 65 percent of executives visited a vendor’s site after watching a video
  • 64 percent of consumers who watch a video may buy a product
  • Having videos on a website leads to 20 percent increase in conversion rates
  • 39 percent executives have called a vendor after having seen a video

Use video marketing in Atlanta to engage your customers more productively.

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50 Online Video Ideas for Small Businesses

The post appeared first on YEAH! Local

Thursday, July 30, 2015

Southeast Mortgage Reviews | Cal Haupt CEO


Reviewed: ★★★★★ Southeast Mortgage of Georgia is a top reviewed Mortgage Lender with Cal Haupt as CEO. This video shows some of the excellent reviews and testimonials that have been offered by their happy clients. (Real Reviews by Real Clients) For more information visit them at: http://Southeastmortgage.com Southeast Mortgage of Georgia, Inc. 3496 Club Drive, Lawrenceville, Georgia 30044 info@SoutheastMortgage.com Ph: (770) 279-0222 Fax: (770) 279-9141 http://Southeastmortgage.com https://youtu.be/I34mVc8Jf4s
http://youtu.be/I34mVc8Jf4s

Wednesday, July 22, 2015

Southeast Mortgage Testimonials | Cal Haupt CEO


Reviewed: ★★★★★ Southeast Mortgage of Georgia is a top reviewed Mortgage Lender. This video shows some of the excellent reviews and testimonials that have been offered by their happy clients. (Real Reviews by Real Clients) Cal Haupt CEO: In a time when other independent mortgage companies were struggling, Southeast Mortgage continued to grow at the annual double-digit growth pace it established before the 2008 recession. Now, with ten offices throughout the state of Georgia – and more to come – Southeast Mortgage of Georgia is positioned to continue providing exceptional and unmatched client service in the mortgage industry. For more information visit them at: Southeast Mortgage of Georgia, Inc. 3496 Club Drive, Lawrenceville, Georgia 30044 info@SoutheastMortgage.com Ph: (770) 279-0222 Fax: (770) 279-9141 http://Southeastmortgage.com https://youtu.be/Nhs1F1LkCZ0
http://youtu.be/Nhs1F1LkCZ0

Monday, July 20, 2015

Why Social Media Vids Matter

Many a business have taken to publishing videos that show information about them and their product/service. When that video is published over social media networks or channels, it has the potential to go viral as long as certain social media marketing steps are taken. 

Unique Touch 

You shouldn’t rely solely on advertisements if you’re going to use videos to promote your business. Consumers tend to be put off by direct advertisements, so you have to produce videos that provide useful information or send a meaningful message. You can open up possibilities if you think of your videos as works of art instead of hard advertising. Aside from the pure business benefits, these creative videos will brand your company as original and a notch above the rest of the competition.

Facebook Videos Are Not Enough

If you are considering using Facebook's video platform to promote your business or website, do not do so in place of YouTube. Instead, use both platforms simultaneously. Facebook's block on Google search engine crawlers ensures that videos published on Facebook are not visible on Google results pages, so if you choose to use only Facebook for uploading videos, you are eliminating a large amount of potential viewers.

Ways to Enhance Your Local SEO

Local business operators are encouraged to embrace more local search engine optimization tools to nurture their clientele in the community. Here are three ways you can improve your local optimization techniques.

Spread your citations.

One of the first things that you should do to promote your business online and optimize your website for local search engines is to spread your citations across the Internet. Citations consist of your business' name, address, and phone number. By placing your citations on listings, such as Angieslist.com, Infogroup.com, and others, you can increase your visibility while creating links back to your website. Google will recognize your online presence with a higher search engine rank among local results. 

Use Google+.

While a great number of individuals do not visit Google+ directly, businesses on the social media site have a large presence in search engines. By creating a Google+ page for your business, you can increase your chances of appearing in search engines. Google+ also provides a platform for users to review your business. These reviews can increase the credibility of your brand and expand your customer base.

Make your site mobile-friendly.

People frequently use websites while they are on the go, to perform research about products and services in their surrounding areas. By making your website mobile-friendly, you are increasing your chances to have Google direct someone to your site when he or she is searching for services that your business offers.

Saturday, July 18, 2015

Why Social Media Engagement is Critical for SEO

Why Social Media Engagement is Critical for SEO

Why Social Media is Critical for SEO

Most people search the internet by using search engines such as Google, Yahoo, and Bing. All results on search engines are ranked based on how relevant the website, video, or image is considered by the search algorithms. Search Engine Optimization or SEO helps you make the most of these algorithms and ensures that your content always gets ranked highly.

There is a lot more to SEO than just stuffing your content with keywords. In fact, keyword stuffing or using too many instances of the keyword in your content, is punished by Google. How much you gain from your SEO depends on your social engagement strategy.

Visibility on Social Media matters to Search Engines

YouTube Video

Let’s look at the facts: over 1.5 billion people use Facebook, 40 million or so use Vimeo, over 1 billion people watch YouTube videos, over 350 million are on Twitter – this clearly shows that Social Media is a thriving enterprise. The importance of Social Media has not gone unnoticed by search engines such as Google. Today, link building is no longer the only important ranking factor for Google – the strength of your presence on social media is equally important.

Search engines are very much interested in finding out how many people tweet, blog, or share info about your business. The more the merrier – that is why it is very important to ramp up your social media engagement significantly. It’s not enough to claim that you have the best online store in the world; your store should be talked about actively in social media as well.

Search Engines Hate Spam – Even in Social Media

If there is one thing search engines detest, it is spam. Search engines work hard to ensure that their users get information of the highest quality, without getting spammed.

So, when you have a social media account that only has links to more links and is nothing but click-bait – this is not taken well by search engines such as Google. What Google cares about is not just how visible you are on social media, but how authentic is your visibility.

So, it is very important to have organic social media content, and not to use your social media accounts to spam or just to have links back to your website. Your social media strategy should be to engage, and not to spam.

Social Media Users Trust Each Other, Not Marketers

The reason social media is so powerful is that it is much easier to trust a recommendation from a friend than from a marketer. Most people would buy a product or try a service if a friend on Facebook recommends it. That’s why it’s so much more effective to use social media to do the marketing for your business.

People who use social media exist in interconnected webs, online as well as in real life. When you penetrate a social media circle, you don’t just connect with a couple of people, but with a whole circle of family, friends, acquaintances, admirers, and fans. Using social media as a part of your marketing efforts will certainly increase the traffic to your website and also increase your position on search engine results pages significantly.

The Bottom Line

Social media is one of the easiest ways to get more traffic for your website. It is also the best crowdsourcing tool for SEO. Use social media effectively to grow your audience online. Your social media engagement strategies should be authentic and highly visible – this not only improves the trustworthiness of your business, but also ensures a much better brand recognition for it.

Are you using social media for SEO?  If so let us know how.

Want more Local Customers to Find You Online? Download Our Local SEO Checklist Instantly!

The post appeared first on Yeah! Local

Tuesday, July 14, 2015

Local Reviews for Small Businesses Can Boost SEO



SEO firms like reviews. The latter can help boost a client’s visibility a lot. Here are a couple of the benefits of local reviews for small businesses.

Improve Website Rank

 
If you understand the basics of local search engine optimization, you’d likely know that improving your website rank is one of the most effective ways of drawing traffic to your site and increasing business. Ever since the Pigeon update of Google's algorithm for local ranks, reviews through third-party organizations have become a necessary part of gaining visibility among the local market. Reviews and links back to your site will help you increase your rank among local websites and potentially expand your business. Due to the importance of website ranking, consulting an SEO firm for assistance may be beneficial to your small business.

Brand Recognition

 
In addition to the black and white practices of search engine optimization, online reviews can assist you with the more complicated area of brand recognition. If you receive a series of positive reviews, people in your area will most likely think of your business before any other company when they require a service or product that you offer.

As an entrepreneur, then, your short-term goal should be to expand your visibility online through positive local reviews so you could catch the attention of your market and build an image that would bring in business in the long run. An SEO firm in Atlanta would be a big help to local establishments.