Local business operators are encouraged to embrace more local search engine optimization tools to nurture their clientele in the community. Here are three ways you can improve your local optimization techniques.
Spread your citations.
One of the first things that you should do to promote your business online and optimize your website for local search engines is to spread your citations across the Internet. Citations consist of your business' name, address, and phone number. By placing your citations on listings, such as Angieslist.com, Infogroup.com, and others, you can increase your visibility while creating links back to your website. Google will recognize your online presence with a higher search engine rank among local results.
While a great number of individuals do not visit Google+ directly, businesses on the social media site have a large presence in search engines. By creating a Google+ page for your business, you can increase your chances of appearing in search engines. Google+ also provides a platform for users to review your business. These reviews can increase the credibility of your brand and expand your customer base.
Make your site mobile-friendly.
People frequently use websites while they are on the go, to perform research about products and services in their surrounding areas. By making your website mobile-friendly, you are increasing your chances to have Google direct someone to your site when he or she is searching for services that your business offers.