Increased Web Traffic Does Not Happen on Its Own

Successful Atlanta-based businesses realize that increased web traffic is not something that just happens overnight. It takes a goal-driven, specific marketing campaign to direct people to a business’s website. It requires an investment of both time and energy as well as meticulous research in finding the right audience and leading them to a business’s website. They also realize that the effort behind marketing adds visibility to a website.

Coming up with a good online marketing plan is not enough. A business must be willing to dedicate their time and their financial resources to seeing to it that their plan is successful. At the same time, businesses must understand that marketing is designed to generate revenue. So if an online marketing campaign is not producing quantifiable returns, something needs to change. On the other side of the coin, if a marketing campaign is gaining momentum and it is producing a good return on investment, businesses should not be afraid of putting more money into their marketing budget to increase their customer acquisition.

One misconception that some businesses have about online marketing is that paid traffic is inferior to organic traffic—but that’s not necessarily the case. When they are properly executed, paid channel advertising campaigns can reach the right market and create a return on investment that is robust.

Online customers are very savvy. For this reason, an online marketing campaign must be sincere. It must treat customers with the respect they deserve. A good online marketing campaign starts by looking at what a customer needs and then creating a strategy to meet those needs.

SEO Services 101—Links and Keywords

In a world where eCommerce has become a viable means through which Atlanta business owners can grow their companies, entrepreneurs who are serious about online growth should consider the value of investing in professional services. By hiring an online marketing company, you can take your company's level of visibility and conversion from good to great with relative speed. Here are just two SEO services that professional marketers can offer to make that happen:

Video Boosted the Online Marketing Star

The easy proliferation of online videos—thanks to the advent of video-share websites like YouTube—gave businesses added potential to promote their services or products in simple, bite-sized clips. If video is something you’d like to incorporate into your marketing efforts, here’s a few bits of information you’ll need to know: 

Videos are the perfect medium for quickly getting your point across to your audience and expressing yourself in ways that you can’t do with text. You can even establish strong connections with your audience and stimulate lasting emotions, if done the right way.

Creating compelling videos can attract more attention as these are more likely to be shared by your audience than written blog posts. Thus, videos give you the opportunity to build relationships with new customers and expand your reach. Using video is an indispensable tool for online marketing, as it offers numerous ways to bring people into your sales funnel and hopefully turn them into potential buyers.

Your goal in creating videos shouldn’t be to “go viral”, but instead focus on getting your message across to a wider audience and hopefully drive higher numbers of shares than traditional content. You don’t need to be a film producer to achieve this, as you can use even simple, readily available tools like Vine.

Ways to Enhance Your Local SEO

Local business operators are encouraged to embrace more local search engine optimization tools to nurture their clientele in the community. Here are three ways you can improve your local optimization techniques.

Spread your citations.

One of the first things that you should do to promote your business online and optimize your website for local search engines is to spread your citations across the Internet. Citations consist of your business' name, address, and phone number. By placing your citations on listings, such as Angieslist.com, Infogroup.com, and others, you can increase your visibility while creating links back to your website. Google will recognize your online presence with a higher search engine rank among local results. 

Use Google+.

While a great number of individuals do not visit Google+ directly, businesses on the social media site have a large presence in search engines. By creating a Google+ page for your business, you can increase your chances of appearing in search engines. Google+ also provides a platform for users to review your business. These reviews can increase the credibility of your brand and expand your customer base.

Make your site mobile-friendly.

People frequently use websites while they are on the go, to perform research about products and services in their surrounding areas. By making your website mobile-friendly, you are increasing your chances to have Google direct someone to your site when he or she is searching for services that your business offers.