The
easy proliferation of online videos—thanks to the advent of video-share websites
like YouTube—gave businesses added potential to promote their services or
products in simple, bite-sized clips. If video is something you’d like to
incorporate into your
marketing efforts, here’s a few bits of information you’ll need to know:
Videos
are the perfect medium for quickly getting your point across to your audience
and expressing yourself in ways that you can’t do with text. You can even
establish strong connections with your audience and stimulate lasting emotions,
if done the right way.
Creating
compelling videos can attract more attention as these are more likely to be
shared by your audience than written blog posts. Thus, videos give you the
opportunity to build relationships with new customers and expand your reach.
Using video is an indispensable tool for online marketing, as it offers
numerous ways to bring people into your sales funnel and hopefully turn them
into potential buyers.
Your
goal in creating videos shouldn’t be to “go viral”, but instead focus on
getting your message across to a wider audience and hopefully drive higher
numbers of shares than traditional content. You don’t need to be a film
producer to achieve this, as you can use even simple, readily available tools
like Vine.
