Small businesses need all the help that they can get. A recent article in Search Engine Land cited results from a study conducted on small businesses (those with 1 to 50 employees) in North America to gauge their attitudes and use of internet marketing services. The findings showed that small businesses have been putting in more resources into online marketing in recent months, with 37% planning to increase their spending this year.
The reason for this becomes clear with this next finding: 75% of the respondents believe that internet marketing is either ‘effective’ or ‘very effective’ at attracting new customers.
Clearly, the role of internet marketing to promoting small businesses is becoming more and more significant, thanks in large part to the rapid developments in internet-based technologies. An experienced marketing company with a homegrown workforce can help your business develop a strategy that would be most effective for your particular operations, and employ the most appropriate tools, such as SEO, local buzz, and social media marketing.