Wednesday, April 15, 2015

Lights, Camera, Profit—Online Marketing Videos

Content marketing is usually text-based, but online videos are becoming a popular option nowadays. There are several reasons.


Would you rather read a block of text on how a company serves its clients, or watch them in action? Needless to say, the latter would be more engaging. As long as your video is creative and well-crafted, it would be fun to watch for prospective clients and they would show their appreciation by clicking like, share, and eventually trying out your products or requesting for your services.


Atlanta marketing companies won’t only help you make an enjoyable video marketing material, but an informative one as well. You don’t just say “our company has state-of-the-art equipment”, you get to show and demonstrate it through a video.


With all the right elements in place, a video has the potential to go viral—or at least shared to hundreds of people who are within your target demographic. YouTube isn’t the only place where you can post your video, you can try other websites like Vimeo or DailyMotion as well. When viewers share your video online, especially on social media, you’ll receive considerable brand exposure.

Needless to say, video marketing would only be effective if carried out with the help of experienced and skilled professionals. For one, you would want to make a good impression, so starting your video marketing with poor quality clips or recordings isn’t an option.

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