Getting the most out of your local SEO requires some legwork. Here are a few tips on how to ensure you’re tops in local search rankings.
Claim a Local Profile
This is the first and most basic step in local SEO. This means entering your business’ information in Google Sites and other platforms which show up when a local search is made. In doing this, consistency is important, and information on your business name, address, and phone number (NAP) has to be exactly the same in all listings. It is also critical to categorize your business properly so that a search for the product or service you offer would bring up your business listing.
Where to List
You’ll want many citations. A citation is any place on the web where your company’s NAP appears with the same format as your local listing. While being on as many directories and listings as possible will help, you would particularly want to be on the top ones. An experienced Atlanta SEO firm can identify the best platforms for your local listing, as well as implement strategies that can help you get more quality citations.
Reviews are important to local SEO, and contribute to your rankings. You would want as many reviews as possible, and while an occasional bad feedback has its benefits, good ones will help your cause more.