If you’ve recently started a business, be aware that you’ll need to employ online marketing strategies like search engine optimization to spread the word about your products or services. However, don’t worry too much if you don’t know how to go about this. Here’s a guide to help you out:
Plan your keywords well
You probably read up on SEO techniques and found out that the keywords are where it all starts. It is easy to know what are the most searched for keywords pertaining to your products or services; all you have to do is think like a customer, and ask yourself, “What will I look for?”
For instance, customers looking for a floral shop won’t simply go into a search engine and enter ’floral shop’ into the search bar. They will probably specify what flowers they need, what occasion they are for, and their location, like ‘white daffodils in Atlanta.’
Build rich content that’s timely
Once you decide which keywords to use, it’s time to get your writing pen out— figuratively, of course. Create content that’s in with the times— throw in references to popular culture to prove it. If you don’t want to go that route, however, you can always write evergreen content like “how-tos.”
It’s also important to avoid overly long articles. Today’s consumers want their info fast. Use bullet points whenever you can to make your articles or blog posts more readable.