If you’ve recently
started a business, be aware that you’ll need to employ online
marketing strategies like search engine optimization to spread the
word about your products or services. However, don’t worry too much
if you don’t know how to go about this. Here’s a guide to help
you out:
Plan your keywords
well
You probably read up on
SEO techniques and found out that the keywords are where it all
starts. It is easy to know what are the most searched for keywords
pertaining to your products or services; all you have to do is think
like a customer, and ask yourself, “What will I look for?”
For instance, customers
looking for a floral shop won’t simply go into a search engine and
enter ’floral shop’ into the search bar. They will probably
specify what flowers they need, what occasion they are for, and their
location, like ‘white daffodils in Atlanta.’
Build rich content
that’s timely
Once you decide which
keywords to use, it’s time to get your writing pen out—
figuratively, of course. Create content that’s in with the times—
throw in references to popular culture to prove it. If you don’t
want to go that route, however, you can always write evergreen
content like “how-tos.”
It’s also important
to avoid overly long articles. Today’s consumers want their info
fast. Use bullet points whenever you can to make your articles or
blog posts more readable.
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