There are businesses
which are more satisfied with growth around their community. You may
have known some entrepreneurs who think this way and have been
adamant against expansion efforts like franchising. If you’re one
of those business owners, though, this doesn’t mean that you have
to remain obscure as long as the business is still up and running. In
the age of online commerce, you can still use the locality to your
advantage through internet
marking services
like local search engine optimization (SEO).
Local SEO is a method
of getting higher rankings in a search engine when people type
keywords based on your product or service, plus the business’
general location. Pursuing this method requires entering your
business particulars and “About Us” descriptions in online
directories like Google My Business, which now has the old Google
Places and Google Plus Local platforms. This enables the search
engine to mark out the business location. Every site page can also
have the business information on the side bar to reduce the time
trying to find the “Contact Us” section.
Take time to create
pages on the website and fill them with quality content laced with
the proper keyword phrases. Even if, say, there was an online press
release about your business, the keyword must lead directly to a
specified landing page on the site.
Going local with your
business marketing efforts is worth breaking sweats. Even if some
clients come over from across the state, keep up the quality service.
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