Keywords are among the
prime elements in any Atlanta search engine optimization (SEO)
campaign. Some experts contend that typing them will help filter out
the search results you need. What if some keywords you are aiming for
are so common that millions of results pop up in the space of time it
took you to read this sentence? You will need to steel yourself for
some keyword research work.
One way to get going is
to headshed with your partners and assemble a list of keywords that
are based on your products/services, your target market, and their
interests. You will have to think about the potential keyword
combinations or phrases the customer may probably enter into a search
engine bar. A review of your own website also helps craft up the
keyword combinations.
For example: say you’re
running a radio-control car shop and a customer is looking for
vintage Kyosho Mega electric motors. Typing that keyword will bring
up nearly 240,000 hits, but adding phrases for their specific
platforms will limit the choices, like ‘buy Kyosho Mega 12X2 in
Atlanta’.
Your SEO specialist may
assist using online keyword research tools. They will sift through
your choices and identify the keyword phrases that have somehow been
largely ignored by the competition. You can then apply them to the
content and mate it to the right landing pages on the website.
A set of
well-researched keywords can make a good difference in making your
business’ pages stand out from the pack.
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