Monday, October 5, 2015
Using Social Media to Tell Your Company's Story
Social media marketing has revolutionized the way Atlanta-based businesses interact with their customers. A good marketing campaign is designed to be an effective means to connect with potential customers. Social media allows these human to human connections in a way that no other form of marketing can. It inspires businesses to define their brand, explain their brand, and tell stories about their brand to individuals as well as to groups of people.
Presenting your company’s story on social media gives your brand a voice that people will listen to. This is true for a Fortune 500 company, a small or medium sized business, or a startup. People form an attachment and loyalty to businesses that they can relate to. Stories help customers see businesses as less of an impersonal entity and more as a collection of individuals working together to reach a goal.
Social media allows businesses to tell the personal story of the company’s founder, its employees, as well as customers who have benefited from the product and services that the business sells. Storytelling and social media is more than just what a business says or what they post. It is also how they go about saying it. It’s the way they communicate their message and whether or not their communication style allows them to connect with their clients.
A good social media marketing campaign is cross functional, and it should include elements from an entire business organization. People want to hear stories of social media about your team, and they want to hear from your executives and entry-level employees. If used effectively, social media is a powerful marketing tool that can help a company articulate their brand's message.