Wednesday, October 21, 2015

The Growing Importance of Having Quality Content in Online Marketing

The past Google algorithm updates, namely Panda and Penguin, have dramatically altered the landscape of digital marketing and SEO. Now, the search engine giant is favoring websites containing valuable and relevant content, and penalizes websites that are resorting to gaining spammy backlinks.Aside from a great design, websites should also have relevant and fresh content uploaded regularly. This does not mean, however, that websites like yours should churn up just any type of content. A truly successful content marketing campaign requires you to produce quality content. Therein lies the difficulty for some Atlanta businesses to succeed in their online marketing strategies.

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