BrightLocal Review & Pricing (2018): Pros & Cons Before Starting

Get your free 14 day free trial of Brightlocal here: https://yeah-local.com/brightlocal Full BrightLocal review here: https://yeah-local.com/brightlocal-reviews-pricing/ Today I’m going to review BrightLocal, which offers a SEO reporting, rank tracking, and analyzing platform at an affordable price. There are loads of products, services, and tools out there making all sorts of promises and guarantees about solving all your SEO woes, but is BrightLocal one actually worth the asking price? What Is BrightLocal? BrightLocal is a professional all-in-one SEO reporting platform intended specifically for local SEO data for single or multi-location businesses. With their platform you can view all your local SEO data in a customized Location Dashboard: Track organic, local, and mobile rankings Audit citations and NAP Monitor online reviews and get alerts Produce SEO audits and sales reports Clean-up and build local citations Google My Business audits Google Analytics and Social integration BrightLocal Location Dashboard: All these separate tools come together and are presented in a single location that you can access through BrightLocal’s dashboard system. Not only are all the tools combined into a single dashboard with a clean and intuitive interface, but it is all hosted directly on BrightLocal’s website. This means you can track your business (or your client’s) SEO rankings across all the top search engines and for multiple locations so you can get an accurate read on how the sites are performing and what, if any, impact the changes you make have. This allows you to pinpoint what works and what doesn’t and find areas you need to improve on. Plus it just looks good and is user-friendly. These services work together to keep you on top of the big picture while also targeting specific issues you can proactively work on to improve your sites. Let’s go over the functionality of the services offered and why they’re useful. Keyword Rank Tracker: I have tried dozens of rank trackers and can say BrightLocal is by far the most accurate for local and Google Map Pack rankings. You will need to adjust your thinking though as BrightLocal shows your organic rankings with the map pack included. An example is if you are ranking #2 organically then BrightLocal's rank tracker will have you showing up #5 (3 map pack listings + 2 organic places = 5). You can see in the below image for the keyword "midtown atlanta dental" a #1 red dot for map pack rankings and then #4 for organic rankings. Meaning they are #1 in the map pack and organic. You can even track changes in rankings over time with this tool easily. This process can be automated to send you reports weekly straight to your inbox. The rank tracking dashboard also allows you to assess your rankings across multiple search engines from specific search locations so you can make sure you have accurate data from the locations that matter most to you or your client. This makes it very easy to get a broad overview quickly of how your rankings look. Furthermore, as is the case with many of BrightLocal’s tools, you can track how your competitors are faring as well – enabling you to make tactical decisions which will help you get a leg up over the competition. The ability to track rankings by location(down to the zip code) enables you to see how your sites are performing locally and in nearby areas. Google My Business Insights: I would venture to say 80% of calls to local business are from their GMB listing. So keeping your listing up to date and optimized is crucial to get more phone calls. BrightLocal offers another tool to help you keep an eye on your Google My Business Listing's performance as well as the performance of your competition. BrightLocal’s Google My Business tracking also enables you to see detailed information on you and your competitors' citations including how impactful each citation is, the number of citations for each listing, and how many reviews you and your competitors have. BrightLocal Google My Business Audit: The tool also allows you to see how you rank in comparison to your competitors as well as the factors involved in those rankings. You can even check rankings for specific keywords of your choosing. This way you can get a grasp on why you might be underperforming compared to the competition. Controlling and monitoring your Google My Business profile can have a drastic impact on your listing's SEO performance. I personally have not found another tool which covers the GMB listing quite like BrightLocal does. Review Tracker: Speaking of business listings on external sites – most of those sites also provide a way for users to submit reviews of your business or your client’s businesses. Wouldn’t it be nice to be able to track these reviews as they come in – all in a single location? Get your free 14 day free trial of Brightlocal here: https://yeah-local.com/brightlocal
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