This past August 6, 2015 Google once again shook the local marketing community after changing the face of its local search results page in all platforms worldwide. Rather than the usual 7-pack look, the search engine giant replaced it with a concise 3-pack version. In less than 24 hours, the once sought-after top 7 list became history.The New Google 3-Pack Local SearchAccording to Google, as cited in Search Engine Land, the update was part of their efforts in looking for ways to improve the online search experience of users. With a new face, local SEO may now provide searchers with more useful information, which includes reviews, prices and photos, particularly for queries with multiple results per location. Meanwhile, an article from Moz explained that Google may have created this development for easier mobile adaptability.
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