You went to dental school not business school, but your practice still depends on you generating new patients and keeping current ones. This is not your speciality, but is a necessity for long term practice growth. First thing is you must optimize your website for mobile. By the end of this year, mobile campaigns will be the new drivers of in-store sales with growth, and will continue as such until 2019, so says a Fortune article. At the same time, it was further stated these campaigns that run on both tablets and handheld phones will also comprise nearly 50% or about $29 billion of total digital ad spending.
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