Pitfalls to Avoid When Tailoring Your Site for SEO

Search engine optimization (SEO) has become one of the most important aspects of marketing a business, but as search engines become more sophisticated, so do the necessary methods for making sure your business retains a prominent position. There are a couple of common mistakes you should avoid when determining your marketing strategy.

Don't ignore social media. As users rely more on social media platforms like Facebook, Twitter, and LinkedIn, your marketing plan should take these venues into account. You want to maintain a synchronized strategy across all the platforms you use, relying on consistent keywords to create solid branding for your business. Your social media outlets should be prominently featured on your site, and your social media accounts should be clearly and smartly linked back to your page with regularity.

Many business owners rely heavily on stuffing their site with keywords. While this was once a sensible approach to maintaining dominance in search engine results, it can now be a disadvantage. The metrics used for measuring the reputability of sites are becoming increasingly advanced, gauging a site's worth based on the quality of content, and an overabundance of keyword phrases can be a red flag when determining these rankings.

While these tips can provide you a good basis of where to start with SEO, the landscape is constantly changing. Finding a quality marketing team can be the most effective way to maximize the visibility of your business.