Most businesses are still in the dark on what exactly they need when acquiring SEO services. If your business is looking at acquiring SEO services, you must first determine what you really need through the following factors:
Your Current Performance
How has your business website been doing in the past years? Knowing your site’s conversion and traffic trends, and other pieces of analytics data, can give a clear picture on how you can improve on your internet marketing campaign through SEO. For instance: if you’re seeking to mend a negative trend, a more in-depth SEO campaign is in order. This can also give you an idea of how much you’re expected to spend on your SEO campaign.
Your Business Goals
Your overall goals for your business is what matters most when acquiring SEO services. From increasing brand awareness and increasing conversions to gaining local visibility and fixing a Google penalty, each has its different strategy needed and will work best.