Social Media Marketing Atlanta: A Business Necessity, Not a Luxury
As of this moment, on social media, there are countless conversations happening every minute that relate to your brand. If you fail to use social media to build your brand, your competitors certainly will, and leave you even further behind. That’s why you should take social media more seriously.
Social media optimization is now critical to all business ventures. The emergence of Facebook,Twitter, LinkedIn, Google+, Youtube, and Pinterest have changed how businesses engage with customers. It won’t be enough any longer just to have a great website, get backlinks, and do well on Google – you should have an effective social media strategy as well.
Social Media Marketing: A Business
Necessity, Not a Luxury
Why Atlanta Social Media Marketing is important for your Business?
25% of the people worldwide use social media (eMarketer)
1 in 6 minutes spent on the internet, worldwide, is spent on interacting on social media (comScore)
Television took 13 years to reach 50 million people (United Nations Cyberschoolbus) Facebook did the same in 2 years.
According to a Nielsen study,
70% of social media users read about other customer experiences
65% of social media users learn more about business products and services
53% of social media users compliment brands
50% of social media users express how they feel about brands they like or don't like
Clearly, social media is important. But there has to be a social media strategy to make the most of the opportunity. The question you should ask yourself is how connected are you to your potential customers on social media? Is your business talked about on Facebook or LinkedIn? Do you have an updated social media profile optimized for search?
How to Take Advantage of Social Media?
Let’s talk about some of the things you should do to take advantage of the opportunities given by social media.
Engage on Facebook – Use Facebook to inform people about your events, updates, and promotions. Facebook is the world’s largest social network with over 1.6 billion members. Even if organic reach has dropped you still need to be here.
Use Google Plus – Google Plus has over 500 million members and is really important for marketing because of its integration with Google for SEO benefits. Take a look at some of the communities and start engaging with other professionals.
Tweet Actively – Twitter is critical to your business as Twitter users are active buyers - 67% of Twitter users are likely to buy from the brands they follow on Twitter. Post updates several times a day to stay relevant.
Join LinkedIn – LinkedIn is the world’s #1 professional network and has over 238 million members worldwide. Use LinkedIn to build credibility and gain trust. Join relevant discussions in LinkedIn groups, Post status updates, and optimize your profile for search. Focus on connecting with prospects.
Use YouTube Marketing – Video is a great way to sell your products or market your services. Over 1 billion unique visitors watch YouTube videos every month. Once you make the videos don’t just post them and hope people watch. You need to get your videos ranked for the terms you want to be found for. Video SEO is a great way to do this.
Pin on Pinterest - Pinterest is the new kid on the block, but don’t believe all the reports that it is mostly females posting recipes. You should start pinning your videos, infographics, blog post photos, Slideshares, and link them back to your website. You will see that Google loves Pinterest and will start ranking your content.
Networking on social media takes a lot of time. You will have to be on it regularly and respond to your followers promptly. As a business owner, you probably don’t have this time. Your time is better spent on handling your core business responsibilities.
If you want the DIY route try Pocket to save great content you find throughout the month. Then from Pocket put all that great content in Buffer. You can do this once a month and then not have to worry about it again.
If you are still overwhelmed, many marketing agencies can help you with a plan or take over all your social media marketing in Atlanta. Here’s what a good agency will do for you…
Expand your social network – get new friends, fans, followers, connections and join groups. Actively post helpful content.
Increase awareness of your business on social media through tweets, updates, posts, etc.
Actively engage with customers through discussions, comments
Foster trust and customer loyalty by updates, tweets, and posts
Use the full power of the social media
Social media can be your best marketing choice for online visibility and awareness of your brand. Even if you only post a couple of times a week you will be top of mind with prospects in the market for what you offer.
Are you using social media and having success with your business?