Nowadays, search engine (SE) algorithms allow for
more specific and accurate search results, meaning that the days of spam and
empty web pages containing little more than incoherent text are done. Thanks to
Google’s latest Panda and Penguin updates, the incidences of these black hat
practices have dramatically decreased.
Now, business owners may think that this news
doesn’t concern them, but they should remember that Google’s Panda and Penguin
are the ones that regulate the amount of visits or ‘hits’ that their websites
regularly receive. Long story short: businesses that fail to meet Panda’s and
Penguin’s standards can expect to receive lower web traffic and, as a
consequence, generate fewer online sales.
