A 60-second video is worth 1.8 million words, at least according to Forrester’s researchers. Truly, the power of a video cannot be underestimated, something that even experts agree on, citing this media as the future of content marketing.
Here are some facts to give you an idea on how big an impact a video can have: over a billion users visit YouTube and watch 6 billion hours of video every month – almost an hour for every visitor. Every minute, 100 hours of video are uploaded to the site. YouTube has a wider reach among U.S. adults aged 18-34 than any cable network, and is now poised to be one of the largest search engines in the world.
According to Cisco, videos will account for 69 percent of consumer internet traffic by 2017; and some studies, most notably one conducted by Nielsen, show that 64 percent of marketers expect video-making to dominate their strategies in the near future.
Video nowadays is the preferred platform of users who wish to quickly absorb information—something which is vital to marketing every business, big or small. Too much text content can turn away many users, and drive them to other sources. Videos are more engaging than text, and is a better medium for telling a story. Given its many potential marketing benefits, investing in video production can be well worth its cost in the long run.