Friday, February 13, 2015

Local SEO: Local Businesses for Local Consumers

Search engine optimization (SEO) is a good investment for small businesses for many reasons, the most important of which perhaps is that it’s cost-effective. SEO has a higher return on investment (ROI) compared to other online marketing tools. That’s not to say that you should rely solely on SEO for your online marketing. SEO, however, in its broadly effective applications, can serve as the backbone for all your online marketing schemes.

Many businesses tend to overlook that making strong local connections is just as important as spreading roots in the global market. Small to medium-scale businesses recognize this and so give particular attention to Local SEO efforts to get themselves found within their own local and regional community. In this instance at least, ranking high on a global scale can’t really help that much if the people who find your site are halfway around the world, while you’re nowhere to found in the local searches.

To achieve any measurable success in search engine results, it’s important to supplement your general SEO with local SEO marketing efforts to establish local visibility in the search engine results pages or SERP. With the advent of mobile devices and widespread internet access, customers (often with high buying intent) want to find what they’re looking for in an instant. For potential customers to find you easily, you need to create that firm presence online, which can only be achieved by effectively employing every suitable online marketing technique to get your business site ranked more favorably.

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