Internet Marketing Helps With Business Growth

In the past, if you wanted to do Internet marketing, all you needed to do was set up a website. Times have changed though. Access to the internet has evolved. PCs, tablets and phones offer opportunities to expand awareness of you and your business. Websites must respond to whatever device is used to access the information. Whether through visuals or audio, information needs to be up-to-date and available in multiple formats.

Social media tools like Facebook and Twitter are excellent ways to expand business opportunities and increase awareness of your capabilities and experience. Providing current information on locations, hours of service, etc. will give customers information needed to move forward. Your social media fans, however, may not necessarily be your target market.

A comprehensive marketing strategy, developed in collaboration with you, will provide a clear roadmap of how to promote your service and increase sales through increased exposure in the right market.

How will success be measured? If you have analytics to identify where queries are coming from and what information is desired, you can make better decisions on your company’s future. This is an important service offered by a trusted online marketing company.

Bringing in new customers and retaining existing ones are the objectives of any marketing strategy. Bringing in a professional to help put it all together for you need not be a huge investment. The return on that investment could provide your business a brighter future.

The Critical Role Video Plays In Your Marketing Campaigns

Tap into Video Marketing to Boost Your Conversion Rates, Increase Your Sales, and Grow Your Business

It is a fact that people today spend a lot of their time online watching videos. In fact, over 100 million internet users are in the habit of watching internet videos online, according to a report by comScore.

According to Forrester Research, just a minute of video is worth the same as 1.8 million words of written text – that’s how much more powerful a video is than text. Most people would rather watch a short but captivating 30-second video, then spend ten minutes reading text. That’s why a video is so powerful – it can get the message across in little time in the most effective way possible.

Are you using video marketing for your online campaigns yet?

As a business owner, you cannot afford to ignore video marketing in Atlanta any longer. Let’s just consider the number of people who visit video-sharing websites. YouTube is the world’s most important video-sharing site and gets over 1 billion regular users – there is no way you can afford to miss out on that. Other sites such as Vimeo and DailyMotion are also quite popular and command huge audience shares across the world.

There are several advantages to including video marketing in your online marketing campaigns. You will have your own unique brand presence online, which helps a lot with your ranking on search engines such as Google. As you know, Google owns YouTube, so the more active you are on YouTube, the higher your position could be in Google’s search results.  Videos that have a strong authority on YouTube always rank well on Google for the related keyword search.

Video also helps with your sales and conversion rates. 64 percent of consumers are likely to buy a product after seeing a video of it. Videos added to a website’s homepage do wonders for the conversion rate, boosting it by as much as 20 percent.

Video improves the brand association consumers have with a company’s products and services and increases their intent to purchase. Over 65 percent of business executives around the world visit a vendor’s site after having seen a video made by the vendor, and 39 percent call a vendor directly if they like a video made by them.

Video marketing is one of the most effective marketing tools for SMBs (or small to medium-sized businesses). It helps them boost their conversion rates and expand the business much faster. In a survey, 70 percent of marketers around the world felt that videos helped them convert prospects into leads much faster.

Your Competitors are already using Video Marketing. What about you?

Here’s a fact – 93 percent of online marketers use video for marketing, sales and communication on the internet. 76 percent of B2B (Business to Business) and 74 percent of B2C (Business to Customer) marketers use video marketing quite extensively. Videos are an integral part of their content and SEO marketing strategies.

You can afford to ignore the potential of video marketing at your own peril! Even if you decide to leave alone video marketing, your competitors won’t, and they will end up getting most of the leads and prospects, and hence sales and customers, while you’re left with precious little.

Be smart! Get a competitive advantage over your competitors rather than allow them to get an edge over you.  

Are you using Video in your online marketing campaigns? If so, let us know how in the comments below.

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Vickery Brookhaven Homes For Sale | It’s Your City. Live in It.

Vickery Brookhaven Homes For Sale http://vickerybrookhaven.com

The Vickery subdivision in Brookhaven offers a traditional location and modern conveniences. With customizable finishes, new home warranties and the latest in building technology, your dream home will offer lasting design in a historic community.

Vickery is an 8 lot subdivision nestled in the city of Brookhaven. Located on Chamblee Dunwoody Rd., it offers the best of quiet residential living, while still being close to the heart of everything Atlanta has to offer. With an opportunity to choose your lot and customize your finishes, you won’t want to miss out on this exciting new development.

Vickery Brookhaven Homes For Sale http://vickerybrookhaven.com

Shira B. Cohen
Realtor
Atlanta Fine Homes Sotheby’s International Realty
3290 Northside Pkwy, Ste. 200
Atlanta, Ga 30327
C: 678.523.0757

Jeff Brown
Southeast Mortgage
Senior Vice President
NMLS# 200292, GA MLO# 27766
Office: 770. 279. 0222 ext. 701
Mobile: 770. 480. 3546
Email: Jeff.Brown@SoutheastMortgage.us
Website: http://www.SoutheastMortgage.us

Vickery Brookhaven Homes For Sale http://vickerybrookhaven.com

The Importance of Videos in Effective Atlanta Social Media Marketing

If you are a business owner from Atlanta, GA who has discovered the potential of using the Internet to drive customers to your products or services, you likely know that search engine social media marketing is key. The current algorithms of search engines attract a large amount of attention to videos, so local webmasters and business owners may benefit from incorporating them into their marketing efforts.

The average search query on Google will prompt a results page that consists of 55% videos. Of these videos, 82% will come from YouTube. This should be a good reason for you to not only create videos, but to also use YouTube as your platform. When linked to your business website, a YouTube channel can serve as a means to continue your social media marketing campaign.

Video Content

Experts from social media marketing companies like YEAH! Local will tell you that you shouldn’t rely solely on advertisements if you’re going to use videos to promote your business. Consumers tend to be put off by direct advertisements, so you should produce videos that provide useful information or send a meaningful message.

Google also rewards sites that present meaningful information with higher search engine rankings, so this can be beneficial from various avenues. Some alternatives to direct advertisements include instructional videos and forms of entertainment. If you have a rare outlook or industry advice, you can also share your perspective on news events and occurrences from within your industry. Unique video content will attract followers and potential customers.

Be Creative

You can open up your possibilities if you think of your videos as works of art instead of hard advertising. For example, creative short films can drive a diverse number of visitors to your site due to their appeal to people both in and outside of your industry. This expanded appeal will increase your number of potential customers and clients and drive traffic to your site. Aside from the pure business benefits, these creative videos will brand your company as original and a notch above the rest of the competition.

Facebook Videos Do Not Help SEO

If you are considering using Facebook’s video platform to promote your business or website, do not do so in place of YouTube. Instead, use both platforms simultaneously. Facebook’s block on Google search engine crawlers ensures that videos published on Facebook are not visible on Google results pages, so if you choose to use only Facebook for uploading videos, you are eliminating a large amount of potential viewers. Let social media marketing experts help you secure the largest audience possible and help your business grow.

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The Importance of Videos in Effective Atlanta Social Media Marketing

If you are a business owner from Atlanta, GA who has discovered the potential of using the Internet to drive customers to your products or services, you likely know that search engine social media marketing is key. The current algorithms of search engines attract a large amount of attention to videos, so local webmasters and business owners may benefit from incorporating them into their marketing efforts. The average search query on Google will prompt a results page that consists of 55% videos. Of these videos, 82% will come from YouTube. This should be a good reason for you to not only create videos, but to also use YouTube as your platform. When linked to your business website, a YouTube channel can serve as a means to continue your social media marketing campaign.
http://yeah-local.com/the-importance-of-videos-in-effective-atlanta-social-media-marketing/

Top Ways Online Marketing Can Help Improve Your Local SEO Approach

Owners of small businesses can greatly improve their web traffic and customer base by optimizing their content for search engines. While many websites can benefit from improving their national search engine ranking, marketing companies in Atlanta and other areas suggest that small businesses should concentrate their efforts on improving local search engine optimization. Here are the top ways to improve local SEO. Use Google+ While a great number of individuals do not visit Google+ directly, businesses on the social media site have a large presence in search engines. By creating a Google+ page for your business, you can increase your chances of appearing in search engines. Google+ also gives you the opportunity to create your own meta description that will appear in search results. This is a method of direct marketing that can prove to be very useful with smart keyword choices.
http://yeah-local.com/top-ways-online-marketing-can-help-improve-your-local-seo-approach/

How Social Media Marketing Can Generate Leads

Research conducted by LinkedIn indicates that three out of five businesses which implemented social media marketing gained new customers in the process. With more than one billion users on social sites, it is right to say that your business has many prospective buyers on these sites. The trick here is to identify leads that are relevant to your business. Below are tips that will help you to generate more leads from social media.